Revolutionizing OOH Advertising with IBO Speedway and IMI Integration
AdQuick is excited to announce a strategic alliance with the Independent Billboard Operators Speedway (IBO) and Integration Media Inc (IMI). This collaboration brings unparalleled advantages to agencies and brands, elevating the way Out-of-Home (OOH) media is planned, bought, and executed.
Exclusive IBO Supply Deals
Through our partnership, AdQuick, IBO, and IMI offer highly compelling pricing and exceptional coordination value for purchasing IBO’s supply via AdQuick’s platform. This collaboration makes it easier and more cost-effective for agencies and brands to leverage IBO’s extensive network, saving countless admin hours validating data, points of contact and communications.
Current Availability and Automated Bookings
AdQuick is the first OOH buying and supply platform to integrate with IBO’s innovative TORQ system. This cutting-edge inventory co-op management overview platform streamlines the planning and buying process for IBO’s network, coordinating interactively with over 300 media owner members and more than 110,000 OOH displays. Our clients can benefit from various execution pathways featuring current to real-time availability, direct buys and seamless automated bookings, streamlining and accelerating their campaign execution.
Supporting Independent Media Operators
With this integration, AdQuick clients can effortlessly identify which IBO displays align with their campaign strategies. These features ensure that our clients can support independent, family-owned, minority-owned, women-owned, and veteran-owned OOH operators while achieving their advertising objectives. This partnership not only enhances campaign efficiency but also promotes the growth and success of local businesses who find some of the best locations to deliver brand placements.
The AdQuick team continues focused work as the premier tech platform modernizing the OOH advertising landscape. Stay tuned for more updates and enhancements as we empower our users with the industry’s best tools and data.\
Source: AdQuick
