SPOTLIGHT OUTDOOR ADS AND COMPANY 8 AD GROUP PARTNER ON GROUNDBREAKING 3D ANAMORPHIC ADVERTISEMENT IN TIMES SQUARE
LAS VEGAS (Aug. 20, 2024) – In a groundbreaking endeavor for both Las Vegas-based companies, Spotlight Outdoor Ads, an enterprising leader in the outdoor advertising and out-of-home (OOH) advertising industries, and Company 8 Ad Group, an award-winning creative agency specializing in customized OOH creative and conceptual design, announced their successful partnership in creating a cutting-edge, 3D anamorphic advertisement for American Eagle that went on display in the heart of Times Square in mid-August. Prominently featured on the marquee of the One Times Square skyscraper, the internationally recognized home of the New Year’s Eve Ball, this high-profile advertisement marks both companies’ debut ad campaign in a large-scale market outside of Las Vegas. This unmatched digital spectacular reaches millions of daily visitors and billions of online, print, and television viewers year-round, making this the No. 1 Geopath-rated OOH signage in America.
New Tradition, one of the fastest-growing media companies in the United States, providing OOH advertising platforms to national brands and advertising agencies and Billups, the largest, independent, privately-held OOH technology and managed-services company in the U.S., secured the media space and collaboration with American Eagle for this campaign.
The 200-foot, eye-grabbing advertisement features immersive, 3D footage of world-renowned athletes Trevor Lawrence, quarterback for the Jacksonville Jaguars, and professional tennis player Coco Gauff in promotion of American Eagle’s Live Your Life campaign.
“We are so proud to have been able to partner with American Eagle in bringing their Live Your Life campaign to the heart of Times Square in such a dynamic format. Crafting Coco and Trevor in this vertical layout was an
exciting and unique challenge for our team, and we couldn’t be more excited about the outcome,” said Ivan Flores Merino, chief creative officer for Company 8. “These remarkable visuals that create wow moments for consumers and clients alike is what drives us. A grand slam and touchdown all rolled into one!”
“Live Your Life feels more relevant today than when it was first introduced more than 20 years ago. American Eagle’s purpose has always extended beyond providing great products, and this platform embodies everything we want for our customers – optimism, connection and to empower them to be who they want to be,” said Craig Brommers, chief marketing officer for American Eagle. “We tapped into Coco and Trevor – all incredibly inspiring
individuals – because they exemplify that greatness comes from authentically pursuing your passions. Live Your Life is a testament to how we’re inspiring a new generation to live their lives to the fullest.”
Lauded for its revolutionary outdoor and OOH advertising, Spotlight Outdoor Ads’ products include digital spectaculars, touchdown towers and Digital Out of Home layouts with 3D graphics. Its immersive billboards have become captivating fixtures throughout the Las Vegas Strip for national and local brands such as Wrangler, Mercedes, Paramount, Cirque du Soleil, Ultimate Fighting Championship, and many more.
A leading innovator in custom, attention-grabbing installations, 3D-anamorphic and elevated tower wraps, Company 8 Ad Group hails from over 20 years of creative and conceptual design experience with major brands such as American Eagle, Duracell, the Vegas Golden Knights and MGM Resorts International. With over 20 national and local awards, the company sets industry standards for its creative designs featuring anamorphic capabilities, 3D forced perspective and 3D build projects.
“This ad campaign showcases that Company 8 Ad Group, powered by Spotlight Outdoor Ads, are together at the forefront of innovative, 3D anamorphic advertisements on a national scale,” said Jeremie Watkins, president of Spotlight Outdoor Ads.
About Spotlight Outdoor Ads
Spotlight Outdoor Ads is an enterprise leader in the Outdoor Advertising and Out of Home (OOH) industry bringing decades of exceptional track record and results for its clients. The company has collaborated with some
of the biggest brands in the world, including Caesars Entertainment. Spotlight Outdoor Ads is comprised of creative professionals renowned for pushing limits within immersive outdoor advertising to help ensure its clients benefit from the most meaningful and cutting-edge technology. Exclusive inventory options coupled with massive reach & scale, enable Spotlight Outdoor Ads to deliver a one-of-a-kind product that is unparalleled in the outdoor advertising space. For more information, visit spotlightoutdoorads.com.
About Company 8 Ad Group
Company 8 Ad Group is a creative agency with more than 15 years of experience producing award-winning campaigns in the out-of-home advertising industry. From strategy planning to project management and execution, we work hand-in-hand with partners and clients to ensure successful campaigns. Company 8 continuously pushes the boundaries of traditional out-of-home to ensure that its clients intended audience see and remember their message. For more information, visit company8adgroup.com.
