Back To The Future The Musical to be Featured at DPAA Video Everywhere Summit on October 15
NEW YORK – September 24, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today announced that Back To The Future The Musical will perform at the Video Everywhere Summit on October 15 at Pier 60 in Chelsea Piers. For more information on the DPAA Global Summit and to get passes click here.
The multi-award-winning Back to the Future The Musical is a high-voltage comedy. The iconic story is adapted for the stage by the movie’s creators Bob Gale and Robert Zemeckis and is directed by Tony Award winner John Rando.
“The DPAA Video Everywhere Summit has a proud history of showcasing Broadway talent on our stage,” said Barry Frey, President & CEO of DPAA. “Broadway has always leveraged out of home so it’s only fitting they share the stage with brands and agencies that also trust the medium to deliver results.”
This year’s summit features great global brands Colgate-Palmolive, GM, Mastercard, Danone, plus NBC News, GroupM, Omnicom, UM, Rapport, Wavemaker and others. The summit draws over 900 delegates from all over the world and includes fireside chats, presentations and networking in the extensive exhibit area with evening cocktails on the Hudson River.
About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. DPAA’s Global Summit on October 15 in New York is the largest one-day media/marketing event. Marketing/Media leaders from Colgate-Palmolive, GM, Danone, Mastercard and others are set to speak, more information can be found here. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.
Media Contact
Ajay Durani
DPAA
718.926.2852
