7 Ways to Improve Cold Emailing in OOH
Cold emailing involves sending an email to someone you haven’t met, usually a business, aiming to spark a business conversation or relationship. It’s a common form of email marketing, typically used for sales outreach. Let’s look at 7 ways you can improve your email outreach when it comes to OOH and billboard sales.
1). Introduce yourself via walk-in or phone so they will expect your email. This increases the chances of them opening it and also opens the door for a follow-up call later to inquire if they received it or had any questions.
2). Craft a compelling subject line. Keep it short, personalized, and relevant to the recipient’s business or industry. For example, “Boost Your Brand Visibility with Billboards in [City]” adds a local and tailored touch.
3). Provide spec art or sample billboard ads for their business in the email. These could be simple ads showcasing their logo, website, current promotion, or a popular service they offer.
4). Personalize the email so they know you have done your research. Mention how billboards can help with specific aspects of their business. What specific billboard locations would attract their target customers?
5). Keep it short and sweet. If your email is over 125 words, they will not read it at all or have trouble remembering its content.
6). Provide social proof (testimonials). Showcasing another advertiser’s success story has shown great benefits when it comes to deciding to buy.
7). Focus on solving their problems, not your service. They don’t care about your billboards, they care about how they can help them overcome an obstacle they are facing. i.e. low sales, hiring, brand awareness, etc.
Incorporating these strategies into your cold emailing efforts can boost your response rates and improve the effectiveness of your billboard sales outreach. By making your emails personalized, relevant, and problem-focused, you’ll stand out in a crowded inbox and position your billboard offerings as the perfect solution for your prospect’s needs. Remember, the key to successful email outreach is creating a genuine connection and offering real value right from the start.
