Outdoorlink International Names Mike Donaldson as Managing Director
Outdoorlink is pleased to announce that Mike Donaldson has been appointed as the Managing Director of its newest division, Outdoorlink International.
With over 20 years of experience across 10 countries, Mike is uniquely positioned to lead Outdoorlink’s next phase of international expansion. He has a proven track record of driving strategic growth for companies of all sizes across diverse industries.
His extensive background in out-of-home advertising with companies like Colite Outdoor, JCDecaux, Top Media Group, and BillboardPlanet perfectly aligns with Outdoorlink’s established success in the industry. His technological focus and growth mindset also align with the vision of Outdoorlink’s CEO, DJ Jennings.
“We’ve been searching for someone to lead our product and geographic initiatives for some time. Mike not only brings the technological and international expertise we’ve been seeking, but his skill set aligns perfectly with our strategic objectives. We’re thrilled to have him lead this expansion,” said DJ Jennings.
Mike will also focus on developing a targeted strategy for Vantage, Outdoorlink’s new cutting-edge solution for digital signage. Committed to continuously adapting and evolving their solutions to meet the diverse needs of new industries and markets, this solution provides proof-of-display, blind auditing, and real-time alerts, independent of hardware or media players.
“As technology advances across out-of-home advertising, the demand for transparency, accountability, and comprehensive data from agencies has grown, while operators face the challenge of remotely managing extensive static and digital display networks. Outdoorlink’s technology is nearly ubiquitous in the U.S. in the OOH industry. I am excited to bring the efficiencies and control their product suite offers to other markets and digital signage networks,” said Mike Donaldson.
Based in Charlotte, North Carolina, Outdoorlink International will initially focus on expanding into Latin America and Europe, while remaining on the lookout for global opportunities. The goal is not merely to replicate the success Outdoorlink has already proven within the U.S. into the global market, but to innovate and tailor its solutions to the unique needs of companies worldwide.
For more information about how Outdoorlink’s 4-Series, 2-Series, and Vantage products can support your international business, contact Mike at mike@outdoorlinkinc.com
