SPOTLIGHT OUTDOOR ENTERS LONG-TERM PARTNERSHIP AGREEMENT TO SERVE AS PRIMARY OUTDOOR SALES PARTNER FOR MGM RESORTS INTERNATIONAL
Contract Expands Partnership Between Leading Las Vegas-Based Digital Billboard
Proprietor and MGM Resorts International
LAS VEGAS (Nov. 12, 2024) – Building upon years of success in partnering together on groundbreaking outdoor advertisements, Las Vegas-based Spotlight Outdoor, an enterprising leader in the digital out-of-home (DOOH) advertising industry, and MGM Resorts International announced today they successfully entered into a multi-year arrangement establishing Spotlight Outdoor as an outdoor sales and marketing representation for the hospitality and entertainment company.
In expanding the two companies relationship, this contract secures Spotlight Outdoor as a sales agency for MGM Resorts’ Las Vegas Strip portfolio, which features 17 digital spectacular screens across seven properties that stretch from Mandalay Bay to Bellagio, as well as placements on the Las Vegas Strip and I-15 freeway. This collaboration expands Spotlight’s reach in the market to 81 media faces, which produce nearly 275,000 media plays and over 75 million impressions per week, positioning them as the top preferred company for Las Vegas Strip advertising.
“Spotlight Outdoor and MGM Resorts have fostered a highly valuable relationship, by generating significant value and opportunity for brands looking to deliver messaging on the Las Vegas Strip,” said Jeremie Watkins, president of Spotlight Outdoor. “Our team of skilled professionals creates unrivaled, experiential advertisements at the forefront of the outdoor advertising industry, and we look forward to expanding upon this innovative approach in supporting MGM Resorts’ world-famous brand throughout the decade to come.”
Lance Evans, senior vice president of Sports & Partnerships for MGM Resorts, said “our longtime collaboration with Spotlight has allowed us to be incredibly strategic with our inmarket placements and get our brands in front of the millions of visitors and locals who pass these billboards on a weekly basis. We’re looking forward to working with the Spotlight team to generate new and innovative ways to showcase our assets within the continually evolving media landscape.”
Hailed for its revolutionary outdoor and OOH advertising, Spotlight Outdoor’s premier assets have become mesmerizing fixtures throughout the Las Vegas Strip, with products including digital spectaculars, Touchdown Towers and Digital Out of Home layouts with 3D graphics. The company has created immersive billboards for national and local brands such as Wrangler, Mercedes, Paramount, Cirque du Soleil, Ultimate Fighting Championship and many more.
About Spotlight Outdoor
Spotlight Outdoor is an enterprising leader in the Outdoor Advertising and Out of Home (OOH) industry bringing decades of exceptional track record and results for its clients. The company has collaborated with some of the biggest brands in the world. Spotlight Outdoor is comprised of creative professionals renowned for pushing limits within immersive outdoor advertising to help ensure its clients benefit from the most meaningful and cuttingedge technology. Exclusive inventory options coupled with massive reach & scale, enable Spotlight Outdoor to deliver a one-of-a-kind product that is unparalleled in the outdoor advertising space. For more information, visit spotlightoutdoorads.com.
MEDIA CONTACT
Alecia Westmorland | awestmorland@massmediacc.com | 303-328-1694
