Don Allman Joins VIAVERDE as Co-CEO Alongside Founder and Co-CEO Fernando Ortiz Monasterio to Lead U.S. Expansion of the Global Green Infrastructure Initiative
New York City, – VIAVERDE, a leading international company in green infrastructure solutions, is pleased to announce the appointment of Don Allman as partner and Co-CEO of VIAVERDE USA. Allman will work alongside VIAVERDE’s founder, Fernando Ortiz Monasterio, to spearhead the company’s expansion into the United States, strengthening its global strategy to transform cities with sustainable and innovative solutions.
Known for its ability to revitalize urban spaces, VIAVERDE has delivered landmark projects in multiple countries, including the transformation of more than 1,000 columns of Latin America’s busiest elevated highway in Mexico City into green and functional structures. Through a model that combines green infrastructure with digital outdoor advertising, the company finances projects at no cost to local governments while generating sustainable revenue and delivering value to brands and
citizens alike.
“We are building a future where cities are more livable, sustainable, and resilient,” said Fernando Ortiz Monasterio, Founder and Co-CEO of VIAVERDE. “Don Allman is the perfect partner to lead this initiative in the U.S., thanks to his experience and strategic vision.”
VIAVERDE’s technology, recognized by the World Economic Forum, includes patented hardware and cutting-edge software designed to ensure the long-term optimization and sustainability of its projects. This proprietary technology supports the seamless implementation and monitoring of urban green infrastructure, ensuring impactful and enduring results.
“VIAVERDE represents a transformative vision that connects green infrastructure, technology, and the world of digital outdoor advertising. I’m thrilled to join this global movement and lead its expansion into such a strategic market as the United States,” said Don Allman, Co-CEO of VIAVERDE USA.
About VIAVERDE:
Founded in 2014, VIAVERDE integrates innovation, sustainability, and digital advertising into its projects to transform urban spaces into more livable, resilient, and sustainable environments. VIAVERDE seeks to capitalize on synergies with SOMO, its sister company as part of GPO VALLAS, that has successfully entered the U.S. market, to establish itself as a leader in urban regeneration.
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