Wildstone names Carlos Pestaña as new Managing Director for Spain
Carlos joins Wildstone as the outdoor media infrastructure firm prepares for significant growth in the Spanish market
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24th February 2025: Wildstone, the leading owner of outdoor media infrastructure, has appointed Carlos Pestaña as Managing Director Spain as the company increases its presence in the Spanish market. Wildstone currently owns over 2,000 outdoor advertising panels across Spain, having entered the market in 2022.
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Carlos joins Wildstone with 30 years’ experience in the real estate sector, specialising in shopping centres and retail parks. Throughout his career he has worked in development, property, asset management and investment management across a number of prominent multinational companies, including Gentalia (Grupo LAR), Oaktree Capital and Auxideico (ING and ECE member). Since 2011, Carlos has been a member of the Board of Directors and the Executive Committee of the Spanish Council of Shopping Centres and Retail Parks.
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In his new role, Carlos will lead on expanding Wildstone’s presence in the Spanish market by enlarging its portfolio through acquisitions and partnerships, as well as driving the upgrade and digitisation of existing assets.
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The new appointment is a signal of Wildstone’s ambitious plans for the Spanish market. Last year, Wildstone entered into its latest Spanish partnership with one of Spain’s leading out-of-home media operators, Alpha Publicidad Exterior, and will shortly launch new locations across the Madrid, Alicante and Córdoba districts.
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The company is also expanding its presence in a number of other regions outside its home market of the UK, most notably in Germany and Australia.
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Carlos Pestaña, Managing Director, Spain, at Wildstone, said: “I’m excited to lead Wildstone’s growth in Spain and am committed to leveraging my passion and expertise to solidify our leadership in the Spanish market. “As I immerse myself in the company, I’m inspired by the innovation and entrepreneurial spirit of Wildstone’s senior leadership team, and by our strong determination to expand and transform the international OOH industry. This is a vision I’m fully aligned with and eager to drive forward.”
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Eric Kip, Managing Director Europe at Wildstone, said:“I’m delighted to welcome Carlos to Wildstone as a valuable addition to our Senior Management Team in Europe while we accelerate our mission to digitise billboards across the continent. With over 20 years of experience in asset transformation, corporate and property management, and large-scale real estate projects, Carlos has successfully led teams and overseen portfolios worth billions of euros. His leadership and strategic vision make him a tremendous asset as we continue to grow in this key market.”
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About Wildstone
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Wildstone is a leading owner of outdoor media infrastructure. The company’s portfolio of over 5,000 out-of-home advertising assets includes digital advertising screens in a variety of formats, classic billboards and super premium digital sites.
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Wildstone buys and rents property sites for outdoor advertising across the UK, Europe and Australia, helping property owners generate income from their unused land or building facades in high-traffic locations.
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Wildstone partners with media operators by offering new OOH locations, as well as the expertise and capital investment needed to digitise sites. This collaboration enables media owners to accelerate growth, boost revenue and concentrate on their core business of selling OOH advertising.
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Wildstone is shaping the future of outdoor advertising through the digitisation of out-of-home assets. The company provides high-quality roadside media that stand the test of time, using next-generation LED screen technology that is lightweight slim, and high-performing.
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For more information, please visit www.wildstone.co.uk
