JCDecaux’s Global Data Chief Headlines Day Two of World Out of Home Organization Annual Congress in Mexico City
JCDecaux Group Chief Data Officer Sylvain Le Borgne will be the Keynote Speaker on Day Two of the World Out of Home Organization’s Global Congress in Mexico City from June 4-6. The theme of Le Borgne’s address is How Tech Brings OOH to the Next Level.
He will give an exclusive insight into how the world’s biggest Out of Home media owner leverages cutting-edge technologies to enhance its operations, create incredible experiences and make OOH accessible and dynamic.
Le Borgne is responsible for JCDecaux’s global data strategy aimed at accelerating the digital transformation of OOH media. In an extensive career he has founded multiple companies including Adream, Actustar and Adledge and also worked at French agency group Havas, Fifty-Five and MediaMath. He is uniquely positioned to explore how data can be deployed as a benefit for the OOH industry as a whole as it competes with the challenge from internet-based media businesses.
WOO CMO Richard Saturley says: “There can be no better guide to the opportunities and challenges of the data revolution than Sylvain. He is an acknowledged expert on data-based technologies in every aspect of media while JCDecaux, with his leadership, is pioneering many of the developments transforming the Out of Home industry.”
Click here to register for the Congress
For further information: contact Richard Saturley at richard@worldooh.org
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies – JCDecaux and Clear Channel – as well as blowUP media from Europe, OUTFRONT Media and Lamar from the US,, Provantage from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the IOAA from India, FAW from Germany and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org
