Global Digital OOH Market 2019-2024 by Format Type, Application, End-User, Region
Digital out-of-home (OOH) advertisement refers to a dynamic communication medium displayed on digital signage. These advertisements are generally installed at airports, railway stations, bus shelters, medical waiting rooms, shopping malls, retail stores, movie theatres, and on major roadways. With the growing internet penetration, advertisers are using virtual screens, projectors, motion graphics and video content for targeting specific demographics. This has led to the expansion of digital and internet-based advertising platforms across the globe. As a result, these ads are increasingly being adopted by manufacturers to promote their products in the market.
In recent years, advancements in technology, such as improved IoT connectivity, near field communication, artificial intelligence (AI), and beacons, have encouraged creativity in the DOOH industry. Advertisers can now focus on developing screens that deliver contextually relevant, intelligent and real-time content. With the development of infrastructure and a growing number of shopping complexes and malls, there has been a rise in the number of people who spend time outdoors.
As a result, companies are focusing on adopting digital OOH as an advertising platform to help them reach a wider audience. Moreover, the popularity of digital billboards has also been on the rise catalysed by their ability to engage audience effectively.
Additionally, the cost of digital advertisements has also declined over the past few years, increasing their affordability across organisations of all sizes.
This latest report provides a deep insight into the global digital OOH market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc.
This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the global digital OOH market in any manner.
Key Questions Answered in This Report:
- How has the global digital OOH market performed so far and how will it perform in the coming years?
- What are the key regional markets in the global digital OOH industry?
- What is the breakup of the market based on the format type?
- What is the breakup of the market based on the application?
- What is the breakup of the market based on the end-user?
- What are the various stages in the value chain of the global digital OOH industry?
- What are the key driving factors and challenges in the global digital OOH industry?
- What is the structure of the global digital OOH industry and who are the key players?
- What is the degree of competition in the global digital OOH industry?
- What are the profit margins in the global digital OOH industry?
Key Topics Covered:
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.4 Market Estimation
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Digital OOH Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Format Type
5.4 Market Breakup by Application
5.5 Market Breakup by End-User
5.6 Market Breakup by Region
5.7 Market Forecast
6 Market Breakup by Format Type
6.1 Digital Billboards
6.2 Video Advertising
6.3 Ambient Advertising
6.4 Others
7 Market Breakup by Application
7.1 Outdoor
7.2 Indoor
8 Market Breakup by End-User
8.1 Retail
8.2 Recreation
8.3 Banking
8.4 Transportation
8.5 Education
8.6 Others
9 Market Breakup by Region
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 JCDecaux
14.3.2 Clear Channel Outdoor Holdings Inc.
14.3.3 Lama Advertising Company
14.3.4 OUTFRONT Media
14.3.5 Daktronics
14.3.6 Prismview LLC NEC Display Solutions Ltd.
14.3.7 Oohmedia! Ltd.
14.3.8 Broadsign International LLC
14.3.9 Aoto Electronics Co. Mvix, Inc.
14.3.10 Christie Digital System
14.3.11 Ayuda Media System
14.3.12 Deepsky Corporation Ltd.
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