Clear Channel Outdoor, Operation HOPE Partnership Promotes Black Businesses
Clear Channel Outdoor (CCO) recently launched a new billboard campaign in partnership with Operation HOPE to support the ‘1MBB’ initiative. The campaign will run across select CCO digital billboards in Southern and Northern California to highlight 1MBB – an initiative to build one million Black businesses by offering tools and guidance to new and current business owners to start or revitalize their operations. 1MBB is one of many programs offered by Operation HOPE – a nonprofit for-purpose organization working to disrupt poverty and empower inclusion for low and moderate-income youth and adults.
Operation HOPE, Clear Channel Outdoor digital billboard campaign will tout resources and assistance available to new and existing Black business owners.
With the number of working Black business owners down by over 40%, the ‘1MBB’ initiative aims to build one million new Black businesses, while supporting current ones, through training and technical assistance.
Today, there are only 2.6 million Black-owned businesses in the U.S., of which 96% have no employees. Black-owned businesses account for only 9.5% of the U.S. total. In the face of the COVID-19 pandemic, the number of working Black business owners has fallen more than 40% – a far deeper drop than other racial groups. Operation HOPE’s 1MBB initiative is working to address and close this gap.
Using a combination of proven business development curriculum, a dedicated group of professional small business coaches and an expanded team of 1MBB volunteers who are industry experts in areas like e-commerce, legal services, accounting, marketing and public relations, Operation HOPE is working to quickly connect new and existing business owners to the training and technical assistance that will help them to succeed.
“At Operation HOPE, our mission is to expand economic opportunity, making free enterprise work for everyone. The 1MBB initiative is helping us to fulfill this mission for individuals that might not have access to the resources they need to succeed, but have always dreamed of starting a business,” said John Hope Bryant, Founder, Chairman and CEO, Operation HOPE. “It is critical that new and potential business owners are aware of the tools and guidance our organization can provide, and Clear Channel Outdoor is helping us to reach them through the powerful ability of digital outdoor advertising.”
“Clear Channel Outdoor is proud to support the 1MBB initiative by leveraging our outdoor advertising assets to raise awareness about the resources available to Black business owners and entrepreneurs working to start or enhance their business,” said Layne Lawson, vice president, public affairs, of Clear Channel Outdoor-Los Angeles. “We recognize the importance of spreading the message on critical initiatives like the one Operation HOPE is spearheading and we are honored to provide the resources needed to do just this.”
The campaign was launched in April and is ongoing.
To learn more about Operation HOPE and the 1MBB initiative, visit operationhope.org/1mbb/.
SOURCE Clear Channel Outdoor
