Ballyhoo Media Partners with The International SeaKeepers Society to Advance Climate Research in South Florida

[JUNE 12, 2023] MIAMI, FL – Ballyhoo Media, known for its revolutionary digital billboard boats and waterway-media formats, is propelling out-of-home advertising toward a greener future through a transformative partnership with The International SeaKeepers Society. South Florida’s waterways face ongoing challenges like beach erosion and degradation of coral reefs. Critical to addressing these issues is data– and Ballyhoo Media is installing innovative technology in its fleet of digital billboard boats as part of the solution.

The Seabed 2030 program is a global initiative equipping Ballyhoo’s boats with advanced ocean-mapping technology, collecting data on Florida’s seabeds as the boats navigate their regular advertising route. This research will produce a more detailed picture of climate change’s impact on the oceans, shoreline erosion, and dangers to critical marine life ecosystems.

“With Ballyhoo’s involvement in the Seabed 2030 project, we will be equipped to map Florida’s coastlines and contribute valuable data to this initiative,” said Katie Sheahan, The International SeaKeepers Society’s Citizen Science Manager.

This invaluable data will aid with shaping policy decisions, guiding conservation efforts, and helping scientists anticipate and mitigate future environmental challenges. By 2030, the aim is to have 100% of the world’s oceans mapped and accessible to all.

“Addressing the ocean’s ecological challenges without accurate data is like sailing through a storm without a compass,” said Nate Shapiro, Vice President of Ballyhoo Media. “Our fleet of digital billboard boats has a strong presence in South Florida, which puts us in a unique position to make a substantial contribution to this critical data collection effort.”

This project comes when sustainability is at the forefront of the OOH industry, with companies seeking innovative ways to minimize their environmental impact. Examples include switching to digital billboards, using solar panels to operate, and investing in alternative billboard materials.

“We are proud to be leading our industry by using our platforms to drive real environmental impact,” said Adam Shapiro, CEO and Founder of Ballyhoo Media. “Ballyhoo’s platforms already offer a unique way for brands to connect with audiences. Now, with investment in green technology, we are enhancing that value proposition by integrating a powerful social cause into our platform. It’s a game changer for the out-of-home industry.”

Brands choosing Ballyhoo Media’s platforms directly fund this valuable data collection and the company’s broader environmental efforts for a blue economy.

“Brands continue to be eager to integrate social impact components into their campaigns, while maintaining authenticity and driving ROI ,” said Brett Weinberg, Founder of Pivot Media Ventures, the national sales partner of Ballyhoo Media. “With this initiative, we are giving advertisers an opportunity to connect their brands with an important cause – the conservation of our waterways.. Providing brands with a high visibility way to engage in environmental causes while unlocking meaningful consumer connections is extremely powerful in today’s increasingly eco-conscious marketplace.”

Ballyhoo Media invites advertisers to be part of this groundbreaking initiative and help drive lasting change for our planet’s waterways. It’s more than just advertising; it’s an opportunity to align brands with meaningful action and leave a positive legacy in the OOH advertising landscape. Learn more at BallyhooBoats.com/Environment

The water is full of potential that’s yet to be explored. Ballyhoo Media is a family-owned start-up revolutionizing how we live, experience, and communicate on the waterways. Founded by a love for the oceans, Ballyhoo encourages the community to build stronger connections with our natural environment through unique advertising, branded activations, experiential events, and more. Since 2016, we have utilized digital screens for environmental messaging and education. With our 10% For the Water Program, 10% of advertising space is donated to environmental groups and nonprofits year-round. We take action to make preservation, conservation, and sustainability our priority at every opportunity. In 2023, Ballyhoo launched its Blue Beacon program; a company branch focused on environmental initiatives such as environmental technology, carbon offsetting, water testing, clean-ups, and more. Learn more at https://ballyhooboats.com/

The International SeaKeepers Society promotes oceanographic research, conservation, and education through direct involvement with the yachting community. Providing educational resources and hands-on marine science experiences to students is the primary focus for ensuring the future wellbeing of our planet. SeaKeepers enables the yachting community to take full advantage of their unique potential to advance marine sciences and raise awareness about global ocean issues. https://www.seakeepers.org/

Founded in 2017 and based in New York City, Pivot Media Ventures is a leading Out-of-Home Media Company. With a diverse portfolio across top US Markets, Pivot Media Ventures’ inventory includes Digital Billboard Boats, Alternative Waterway Advertising, Traditional Bulletins, Wallscapes, Dedicated Wild Postings, Double Decker Bus Wraps, Digital Trucks and more. https://pivotooh.com/

A collaborative project between The Nippon Foundation and the General Bathymetric Chart of the Oceans (GEBCO), Seabed 2030 seeks to inspire the complete mapping of the world’s ocean by 2030, and to compile all the data into the freely available GEBCO Ocean Map. Seabed 2030 is formally endorsed as a Decade Action of the UN Ocean Decade. https://seabed2030.org/faq

Source: Ballyhoo Media