Clear Channel expands its programmatic digital out of home (DOOH) platform LaunchPAD in the Netherlands
Dutch and global advertisers can now access Clear Channel’s DOOH inventory in the Netherlands via the Hivestack Supply Side Platform (SSP)
AMSTERDAM, THE NETHERLANDS, MONTREAL, CANADA – June 21, 2023 – Clear Channel Netherlands, a leading Out of Home (OOH) media and infrastructure company, today announced a new partnership with Hivestack, the world’s leading, independent, programmatic DOOH ad tech company to offer programmatic DOOH advertising via the Hivestack SSP. This partnership further expands Clear Channel’s programmatic offering in the market as part of Clear Channel LaunchPAD, a pan-European advertising platform offering programmatic, automated, and direct buying channels.
Effective immediately, advertisers will be able to leverage the power of programmatic DOOH to plan, activate and measure targeted and contextually relevant campaigns on Clear Channel’s premium digital inventory, with more than 450 screens in 12 key cities, including Amsterdam, Rotterdam, The Hague and Utrecht among others.
William Brownsdon, Managing Director EMEA at Hivestack commented, “We are excited to announce the extension of our global partnership with Clear Channel into the Netherlands and grow our network of DOOH inventory across the Benelux region. The Netherlands is an advanced market in terms of programmatic capabilities and we look forward to connecting both local and international advertisers to Clear Channel Netherlands’ impressive digital network via the Hivestack SSP.”
Weirish Debipersad, Commercial Director at Clear Channel Netherlands added, “Our new partnership with Hivestack bolsters our existing programmatic offering via Clear Channel LaunchPAD, giving both new and existing advertisers easy access to our premium DOOH inventory, real-time campaign control and trigger-based buying options. We hope this development will help to further drive the growth of the DOOH market in the Netherlands by attracting fresh advertisers and meet the ever-evolving needs of our customers by delivering DOOH campaigns even more effectively and flexibly.”
Clear Channel has partnered with Hivestack in multiple other markets around the world to provide programmatic DOOH solutions to advertisers, including the United States, United Kingdom, France, Mexico, Singapore and Spain.
Source: Hivestack
