New OOH Partnership with Largest Ferry System in United States

Seattle, WA — [September 19, 2023] — Ballyhoo Media and Pivot Media Ventures, industry leaders in waterway media advertising, are thrilled to announce a groundbreaking deal with Trans4Media (T4), a renowned transit advertising force in Seattle, Washington. This exclusive partnership positions Ballyhoo Media and Pivot Media Ventures as the sole local and national sales representatives for Trans4Media, with a focus on elevating static and digital Out of Home (OOH) advertising across the iconic Washington State Ferry (WSF) system – the largest ferry system in the United States with over 24 million riders annually, 22 vessels, and 20 terminals.

Trans4Media President, Jayne Russell, expressed her enthusiasm, stating, “We are excited to announce that Trans4Media has joined forces with Ballyhoo Media and Pivot Media Ventures to pioneer a fresh approach to ferry advertising aboard the Washington State Ferries. Stay tuned for the addition of cutting-edge large-format digital assets at the new flagship terminal in downtown Seattle. Media planners and buyers can look forward to enhanced materials and expanded resources, ensuring seamless campaign delivery in the vibrant Seattle market.”

Tyler Zlatin, Chief Marketing Officer for Ballyhoo Media, shared his thoughts on this partnership, saying, “Trans4Media’s extensive local inventory in Seattle-Tacoma fits seamlessly into Ballyhoo’s portfolio of unmissable, high-impact advertising on the waterways. The ferry system is an incredible canvas for advertising partners, and we’re excited to infuse the latest technology in DOOH alongside Washington State’s massive investments into terminal and vessel upgrades.”

Brett Weinberg, Co-Founder of Pivot Media Ventures, stated “We are excited to offer premier media formats and expand our footprint in this top-tier market, establishing ourselves as the largest waterway media advertisers in the nation.”

The advertising program at WSF is a public-private partnership, which utilizes advertising dollars to offset the ridership costs for ferry-riders. This strategic alignment is poised to drive revenue growth for Washington State Ferry and attract a wider array of clients to the WSF assets, offering national and local advertisers unparalleled access to this immense audience. Over the next decade, WSF is investing millions to enhance capacity, with an expected ridership growth of 30% by 2040.

Together, the Ballyhoo Media and Pivot Media Ventures teams bring a wealth of diverse skill sets to the table, collectively delivering the highest level of creative thinking, campaign strategy, cutting-edge software solutions, expedited campaign turnaround times, and unique design capabilities.

For further information, please visit our website or contact info@ballyhooboats.com.

Washington State Ferries (WSF) is the largest ferry network in the U.S., featuring 22 advanced vessels and 20 strategically located terminals. Transporting over 24 million vehicles and passengers annually, WSF connects bustling metropolitan areas like Seattle and Tacoma to diverse communities across Puget Sound and the San Juan Islands. WSF serves as a major artery for commerce and tourism, providing vital access to key business districts, medical facilities, educational institutions, and entertainment venues.

The water is full of potential that’s yet to be explored. Ballyhoo Media is a family-owned water based advertising agency that is revolutionizing the way we live, experience, and communicate on the waterways. Founded by a love for the oceans, Ballyhoo encourages the community to build stronger connections with our natural environment through branded activations, unique events, public service announcements, and local partnerships. Since 2016, we have been utilizing digital screens for environmental messaging and education. With our 10% For the Water Program, 10% of advertising space is donated to environmental groups and nonprofits year-round. Learn more at https://ballyhooboats.com/

Founded in 2017 and based in New York City, Pivot Media Ventures is a leading Out-of-Home Media Company. With a diverse portfolio across top US Markets, Pivot Media Ventures’ inventory includes Digital Billboard Boats, Alternative Waterway Advertising, Traditional Bulletins, Wallscapes, Dedicated Wild Postings, Double Decker Bus Wraps, Digital Trucks and more. https://pivotooh.com/