Branded Cities Grows Presence in Los Angeles with Iconic Digital Spectacular on Wilshire Boulevard
New York, NY– Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today an exclusive agreement with Jamison Properties to represent and sell advertising campaigns on a digital spectacular located at the Solair Wilshire, a luxury high-rise residential and commercial complex on Wilshire Boulevard.
Sited at the intersection of Wilshire Boulevard and South Western Avenue, The Wilshire sits along two highly trafficked corridors, linking Beverly Hills in the west to Downtown Los Angeles in the east, as well as linking Hollywood in the north to the 10 Freeway in the south.
The large-format 20’ x 40’ digital spectacular, which will be marketed as “The Wilshire,” has been a key presence day and night in this densely populated part of Los Angeles.
“We are pleased to add The Wilshire digital to our portfolio in Los Angeles and grow our presence in this pivotal media market,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “This highly visible and trafficked spectacular will be greatly desired by a variety of brands and advertisers looking to make a splash in Los Angeles.”
The Wilshire digital spectacular will be capable of supporting a large variety of Out-of-Home executions such as dynamic content, static Dreamroom 3D creative and will be available programmatically on participating supply-side platforms (SSPs).
“We look forward to a long lasting and successful relationship with Branded Cities,” said Garrett Lee, President of Jamison Properties.
Financial terms were not disclosed. Jamison Properties was advised by Consumer Experience Group.
Source: Branded Cities
