Adams Outdoor Advertising Expands Footprint Again with Acquisition of Kegerreis Outdoor Advertising’s Charlotte Market Inventory
CHARLOTTE, N.C.–(BUSINESS WIRE)–Adams Outdoor Advertising (“Adams”) is thrilled to announce the acquisition of all 28 billboard assets in the Charlotte market from Kegerreis Outdoor Advertising LLC (“Kegerreis”), effective October 31, 2024. The terms of the transaction remain undisclosed.
This strategic acquisition enhances Adams’ out-of-home advertising coverage in one of the fastest-growing markets in the United States. The new assets include a mix of static bulletins and high-visibility digital units, predominantly located along major interstates and commuter routes along the northern and western corridors of Charlotte. Drachman M&A Co. represented Adams in the transaction.
Julie Johnson, General Manager of Adams’ Charlotte market, emphasized the significance of the acquisition: “These are must-have assets in high-traffic areas, offering unparalleled visibility to advertisers in Charlotte. We’re excited to integrate them into our growing portfolio and to continue delivering value to local and national advertisers alike.”
Kegerreis Outdoor Advertising, founded in 1979, has grown into a prominent player in the outdoor advertising industry, managing nearly 3,000 traditional and digital billboards across seven states, including Pennsylvania, North Carolina, and Virginia. The company is known for its customer-centric approach and high-impact advertising solutions that connect businesses with local communities.
Kevin Jones, CEO of Adams, expressed enthusiasm for the partnership: “We couldn’t be more excited to welcome these unique assets to our Charlotte portfolio. The acquisition reflects our continued commitment to growing our presence in key markets, and we are grateful to the Kegerreis family for partnering exclusively with us on this deal. Acquisitions like this have been pivotal in driving Adams’ success over the years.”
Adams, founded in 1983, is the 4th largest out-of-home advertising operator in the U.S. and the largest privately owned. Known for its innovative approach, Adams remains dedicated to providing impactful advertising solutions that drive brand visibility and engagement.
About Adams Outdoor Advertising
Adams Outdoor Advertising is a leader in the out-of-home advertising industry, delivering creative and effective advertising campaigns in major markets across the U.S. With a focus on innovation, Adams helps brands reach audiences through high-quality billboard placements and cutting-edge digital displays.
