AdXcelerant Celebrates Groundbreaking Growth in 2024
Littleton, CO– Dec. 2024 – AdXcelerant, a leader in digital advertising innovation for nearly 20 years, is proud to recap a transformative year in 2024 marked by key product launches, strategic partnerships, and groundbreaking growth across the DOOH and CTV landscape.
AdXact+ Launch: A New Standard in Delivery Campaign Excellence
A highlight of 2024 was the launch of AdXact+, AdXcelerant’s platform that allows advertisers to choose content clips and marry those clips to their creative. AdXact+ redefines precision in campaign targeting, leveraging the ability to combine content with advertising to drive unparalleled results for advertisers. This innovative tool underscores AdXcelerant’s commitment to empowering advertisers with technology that maximizes ROI while enhancing the viewer experience.
Expanding Demand-Side Partnerships
This year, AdXcelerant significantly bolstered its demand-side capabilities by joining forces with leading DSPs, including:
- Equativ – Streamlining advanced programmatic capabilities.
- TriCoast – Elevating our global reach with their vast client portfolio.
- Lemma – Strengthening access to DOOH opportunities in emerging markets.
- Nexxen – Enhancing programmatic buying for CTV and DOOH campaigns.
These collaborations strengthen our mission to provide advertisers with seamless access to diverse and high-quality inventory, ensuring campaigns reach the right audiences across multiple touchpoints. “Lemma is thrilled to foster a community of industry leaders who encourage growth of innovation and collaboration across the programmatic advertising ecosystem. This partnership with AdXcelerant offers transformative solutions that bridge the gap between creativity and technology. Together, we are setting new benchmarks in cross-channel activation, empowering brands to achieve unparalleled success in CTV and DOOH,” said Angelina Marmorato, AVP of Sales and Partnerships for North America at Lemma.
Enhancing Supply with Diverse Channels
On the supply side, AdXcelerant partnered with some of the most innovative players in the industry, including:
- ReachTV – Offering premium video inventory in airports and high-traffic locations.
- BarBoards – Bringing DOOH solutions to nightlife venues.
- Finch – Innovating with targeted, hyper-local advertising opportunities.
- Liquid Outdoor – Amplifying reach with their dynamic and versatile DOOH formats.
- GroceryTV – Connecting brands with shoppers through engaging in-store video displays.
- Starlite Media – Delivering premium point of sale advertising.
These partnerships exemplify AdXcelerant’s dedication to bridging advertisers with cutting-edge opportunities across DOOH and CTV ecosystems. Bob Gruters says, “The travel audience offers unparalleled quality and has seen record-breaking growth in recent years. Pairing live sports and business news content with a highly engaged audience of open-minded, affluent consumers creates limitless opportunities for advertisers to succeed with ReachTV. We are excited to work with Rob, Jenna, and the AdXact Team to bridge the gap across programmatic DOOH/CTV demand!”
Integrating with Publica: Unlocking CTV Monetization Potential
A key milestone in 2024 was AdXcelerant’s partnership with Publica, a leading CTV ad server. This integration empowers publishers to maximize yield through advanced server-side ad insertion (SSAI), unified auction capabilities, and enhanced transparency. By combining Publica’s robust technology with AdXcelerant’s platform, advertisers benefit from a seamless, premium CTV experience that delivers measurable results.
Looking Ahead
“Our achievements in 2024 reflect our relentless focus on driving innovation and collaboration across the DOOH landscape,” said Dan Ryan, CEO at AdXcelerant. “With the launch of AdXact+, our growing network of partners, and integrations like Publica, we’re better positioned than ever to deliver meaningful results for our clients while advancing the DOOH and CTV industries.”
As AdXcelerant looks ahead to 2025, the company remains committed to expanding its offerings, deepening partnerships, and delivering industry-leading solutions that empower advertisers and publishers alike.
About AdXcelerant
AdXcelerant is a pioneering advertising platform specializing in DOOH and CTV solutions. Through cutting-edge technology and strategic collaborations, AdXcelerant connects advertisers with premium inventory, delivering measurable impact and unlocking new opportunities in the evolving digital advertising landscape.
