Billboard Advertising Strategies for New Businesses
In the world of advertising, billboards remain a tried-and-true method of getting your message in front of potential customers. As a new business, you’re likely eager to spread the word about your products or services, and billboards can be a powerful tool in your marketing arsenal. Here are some tips for using billboards to create awareness of your new business:
- Choose the right location: Billboards are most effective when they’re placed in high-traffic areas where lots of people will see them. Look for spots near major highways, busy intersections, or popular shopping areas. Consider the demographics of the area as well. If your target market is college students, for example, you’ll want to place your billboard near a university campus.
- Keep your message simple: Billboards have limited space, so you need to keep your message short and sweet. Focus on one or two key benefits of your business and make sure your message is easy to read and understand. Use bold fonts and bright colors to make your billboard stand out.
- Use eye-catching graphics: Along with a simple message, you’ll want to use graphics that capture people’s attention. A stunning image or clever design can make your billboard more memorable and increase the chances that people will remember your business.
- Include a call to action: Don’t just rely on people seeing your billboard and remembering your business name. Include a call to action that encourages people to take action, such as visiting your website or calling your business. Make it clear what you want people to do next.
- Be consistent: If you’re going to use billboards as part of your marketing strategy, you’ll want to be consistent with your message and design. Use the same branding and messaging across all of your advertising channels, from billboards to social media ads. This will help create a cohesive brand image and make it easier for people to remember your business.
What are some great billboard ad ideas for new businesses?
Teaser Campaigns: The ad creative for the teaser campaign is meant to intrigue the audience in a way that gains their attention, makes them talk about it, and makes them want more information.
Grand Opening Ad: Most new businesses will have a grand opening. An event where they want to introduce themselves to the community by offering specials and freebies. Billboards are a great way to draw foot traffic to their location.
Now Open Ad: Once the new business is open, they will want to let as many people know as possible. Now that the public knows a new business is opening up, it’s time to let them know they are open for business.
Promotions and Specials: Many new businesses will offer specials and discounts when they first open. These specials are often great deals so letting the public know about them will greatly increase their traffic.
Introducing the Owners & Workers: Using billboards is a great way for businesses to showcase their people. It boosts morale for the employees and lets the community know the business is community and family oriented.
Overall, billboards can be a powerful tool for new businesses looking to create awareness of their products or services. By choosing the right location, keeping your message simple and eye-catching, including a call to action, and being consistent with your branding, you can maximize the impact of your billboard advertising and reach more potential customers.
See more billboard spec art ideas here.
