BT and Global announce 10-year digital partnership to upgrade UK’s street furniture
27 March 2024: BT and Global, the Media & Entertainment Group, have today announced a 10-year partnership to upgrade the nation’s legacy payphones and roll out more digital hubs for local communities – in a move that will provide better connectivity and hyper-local advertising in more than 200 towns and cities across the UK. Global will also continue to represent BT’s street furniture advertising sales for the next decade.
BT Group’s street furniture estate covers traditional payphones, ATMs and Street Hubs: digital units that provide public Wi-Fi, and live communication at a local level – with some also extending EE’s mobile network capability to provide 4G and 5G connectivity.
The new agreement will see Global convert up to 2,000 conventional BT payphones and kiosks into brand new Street Hubs over a 10-year period from 2025, as well as marketing and selling advertising on BT’s 959 existing Street Hubs. BT will continue to provide mobile and WiFi connectivity to the units.
As well as offering secure connectivity at speeds of up to 1Gbps within a 150-metre radius, modern Street Hub 2 units have a dedicated 999 calling button, USBs for free device charging and touch-screen tablets displaying real-time public information from local councils. They also feature screens to open up digital, street-level advertising for businesses.
BT Street Hubs nationwide are already a significant part of Global’s high-quality, digital roadside advertising estate, providing huge reach and scale for outdoor ad campaigns. The BT portfolio is also available for advertisers to purchase programmatically via DAX, Global’s market leading digital advertising exchange with pioneering targeting and measurement tools. Global will continue to share content from LBC on the BT screens, providing news to local communities served by the units.
Stephen Miron, Global’s Group CEO, added: “We are absolutely delighted to continue our partnership with BT for at least another 10 years. Street Hubs have become increasingly attractive to advertisers, given their striking presence and prominent positioning on the major streets across the UK. Together with BT, we have very exciting and ambitious plans to significantly expand the Street Hub network, alongside some highly innovative solutions for advertisers. BT have been a great partner, and we look forward to continuing this relationship over the next decade.”
Bas Burger, CEO – Business at BT, said: “BT’s payphones have long been an iconic feature on the UK’s streets – and with the way we all communicate changing, today’s announcement marks a further step into the future. There are already almost 1,000 modern digital Street Hubs bringing communication benefits to local communities across the UK. By bringing together BT’s rock-solid connectivity with Global’s unrivalled expertise in out-of-home advertising, we can almost triple this number over the next decade.”
About BT Group
BT Group is the UK’s leading provider of fixed and mobile telecommunications and related secure digital products, solutions and services. We also provide managed telecommunications, security and network & IT infrastructure services to customers across 180 countries.
BT Group consists of three customer-facing units: Consumer serves individuals and families in the UK; Business covers companies and public services in the UK and internationally; Openreach is an independently governed, wholly owned subsidiary wholesaling fixed access infrastructure services to its customers – over 650 communications providers across the UK.
British Telecommunications plc is a wholly owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on the London Stock Exchange.
For more information, visit www.bt.com/about
About Global
Global is one of the world’s leading Media & Entertainment groups. With a huge weekly reach, it is the UK and Europe’s largest Radio & Outdoor company.
Global is home to respected, national, market leading media brands including Capital, Heart, Classic FM, LBC, Global’s Newsroom, Smooth, Radio X, Capital XTRA, Gold and Global Player, which allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly-curated playlists, in one place in app, on web and on smart speakers.
With an extensive and diverse portfolio, Global is also the leading Outdoor company in the UK & one of the largest in Europe with over 235,000 sites reaching 95% of the UK population.
On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 26.6 million on the radio alone.
Global created and operates DAX, the market leader in digital audio advertising and a pioneering platform in programmatic outdoor advertising.
The company headquarters is in London’s iconic Leicester Square. Ashley Tabor-King CBE is Founder & Executive President, Stephen Miron is Group CEO, Lord Allen is Chairman and James Rea is Chief Broadcasting and Content Officer. Ashley Tabor-King created Global in 2007.
@global
