Burbidge Highlights AI as a Major Opportunity for Out of Home in Last Week’s WOO Global Call
Artificial Intelligence (AI) can contribute to the Out of home industry in numerous ways creative consultant Dino Burbidge told World Out of Home Organization members on the WOO December Global Call last week. Dino gives a fast-paced and practical overview of how AI is being used for everything from brainstorming and media planning to video generation and creative.
Burbidge gave practical examples of how the new tool could help OOH businesses and, crucially, which organisations were using it well.. The industry, he said, should embrace the power of AI and prepare to unlock new levels of creativity and productivity.
WOO CMO Richard Saturley says: “AI frightens as many people as it excites so it was great to have an informed view from someone who understands the intersection of creativity and technology. Dino’s presentation should be essential viewing.”.
Watch Dino Burbidge’s presentation from last weeks Global zoom call below. Our first Global call of the New Year is on January 23rd and is open to all WOO members. If you want an invitation to this one hour Zoom call contact Mark Flys at mark@worldooh.org
Source: WOO & Dino
