Bus Shelter DOOH Exhibit Made into Taverna Entrance to Promote Mamma Mia Dinner Theater in Sweden
Credit goes to Tim Rowe of OOH Insider for bringing attention to an innovative campaign in Sweden that effectively showcases the transformative potential of digital street furniture:
Clear Channel Scandinavia undertook the promotion of an ABBA-themed Mamma Mia! party event. Described as a dinner theater experience with active audience participation, the event unfolds in a venue designed to replicate the Greek taverna featured in the movie or play. While my familiarity with Mamma Mia! might be limited, I aim to convey the essence accurately.
With a rendition of the production taking place in Stockholm, Clear Channel Scandinavia sought to boost awareness and ticket sales through a creative approach. They devised a captivating new visual theme for one end of a bus shelter located at Hötorget, converting it into a vibrant party entrance.
What sets this campaign apart is the interactive element. A sensor triggers the display on the screen, seamlessly initiating a combination of video and music as the shelter doors open. This use of sensors is a noteworthy deviation from the more common application in digital signage for retail merchandising, making it a clever and engaging use of technology in the realm of digital out-of-home advertising.
Check it out here
