Captivate Partners with VIOOH to Enhance Digital Out-of-Home Advertising in North America’s Premium Properties
8 April 2025, London – Captivate, North America’s leading digital out of home (DOOH) video network, today announced a new partnership with VIOOH, a premium DOOH supply-side platform, expanding its footprint across the US and Canada.
VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience. Through this partnership, advertisers worldwide can access Captivate’s inventory reaching millions of people in premium office towers and luxury residential properties, fostering powerful connections between brands and decision-makers.
Captivate is the premier video network that provides 100% viewable, fraud-free, brand-safe media in prime locations where high value audiences work and live. It delivers over 4 billion monthly impressions across more than 23k digital screens to audiences in major cities and regional areas.
Captivate’s Office Network includes elevator and lobby displays in premium office towers connecting brands with professionals throughout the workday, delivering effective targeting to high-income consumers and influential B2B decision makers. The Residential Network features elevator and lobby displays in luxury residential properties connecting brands with upscale consumers at home, targeting professionals, parents and high-income shoppers. Key locations, for both office and residential networks, include New York City, Chicago, Los Angeles, Boston, Dallas, Miami, San Francisco, Philadelphia, Washington D.C., Toronto, Calgary, Vancouver, Montreal, Edmonton and Ottawa among others.
Captivate also offers large format lobby displays in luxury, off campus student housing properties connecting brands with Gen Z consumers with discretionary spending at top universities across the US. Adding valuable touch points along the consumer journey close to retail helps drive sales and build loyalty with young shoppers. The Student Housing network consists of 300 campus adjacent properties in Austin, Gainesville, Los Angeles, San Francisco, Atlanta and more.
“VIOOH’s real-time trading across programmatic DOOH continues to go from strength-to- strength – and this new partnership is an exciting new opportunity for both international and local-market advertisers to connect with many affluent businesses and consumers, located in premium office towers and residential spaces, across major cities in North America,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH.
“Our unique access to high-value audiences in captive environments is further strengthened by this new partnership with VIOOH, giving advertisers enhanced opportunities to reach premium customers. Our advanced targeting capabilities, dynamic creative activations and measurement solutions, combined with VIOOH’s global network and cutting-edge technology, will deliver measurable growth and exceptional value to brands,” said Leigh Lowery, Chief Revenue Officer at Captivate.
Through programmatic buying, advertisers can benefit from enhanced flexibility, precision targeting, and improved efficiency, ensuring maximum impact and engagement.
About Captivate:
Captivate is the only premium video network that delivers 100% viewable, fraud-free, brand-safe media in impactful locations across North America, reaching high value audiences where they work and live.
From the biggest stories to today’s weather, traffic updates to building amenity announcements, we’re the daily source of information that sparks conversation, piques curiosity and makes an impact. We reach millions through our curated video network in premier office buildings and luxury residential real estate, fostering powerful connections between brands and decision-makers, properties and affluent consumers.
With unique access to high-value audiences in captive environments, our advanced targeting, premium video activations, and measurement solutions help brands reach their goals. Influence the Influential with Captivate. www.captivate.com
About VIOOH:
VIOOH is a leading premium global digital out of home supply-side platform.
Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 28 markets and drives demand through partnerships with +50 DSPs globally, with more to follow.
For more information about VIOOH, please visit www.viooh.com or follow us on LinkedIn.
Source: VIOOH
