CARVERTISE’S NEW BRANDED CHAUFFEUR PROGRAM TO OFFER A ‘FULL SENSORY EXPERIENCE’ AT CONFERENCES AND EVENTS

First up: Visit Tampa Bay courts VIPs with free rides in high-end wrapped vehicles at the Destinations International Annual Convention.

June 26, 2024—Next month, Carvertise, the nation’s largest rideshare advertising company, will introduce Branded Chauffeur, a new high-end transportation service that delivers clients’ VIPs to and from conferences and events in high-end wrapped vehicles showcasing their logos and marketing messages.

“We’re taking experiential marketing at conferences and trade shows to a whole new level,” says Carvertise CEO Mac Macleod. Since Carvertise’s inception, it has played a major role at some of the largest conventions, trade shows and conferences throughout the U.S., including SXSW and The Democratic National Convention, by deploying rideshare vehicles with client’s branding around the event venues.

Now, the company is taking it a step further by transporting clients’ VIPs and stakeholders to and from such events in branded cars, which are driven by professional drivers.

To elevate the experience, Carvertise can further customize the vehicles with a backseat car caddy featuring branded giveaways, such as bottled water and swag bags; a specially-curated Spotify playlist; and even scents customized to embody the client’s brand. For each activation, Carvertise will have client fulfillment specialists on-site to dispatch drivers and ensure a seamless experience.

“Our clients’ VIPs aren’t just getting a ride – they’re getting a full sensory experience they’ll surely remember,” Macleod says.

Carvertise will kick off its first official Branded Chauffeur activation on behalf of Visit Tampa Bay on July 15, deploying 6 luxury vehicles wrapped in the destination marketing organization’s colorful branding and offering free rides to multiple events, including a partner activation at the Florida Aquarium.

Before launching the new service, Carvertise tested it with several clients, including the U.S. Virgin Islands Department of Tourism, which transported its commissioner of tourism, Joseph Bouschulte, to the Sports Illustrated Swimsuit Gala in New York City in a fully-wrapped car featuring stunning beach scenes from the destination’s three islands.

In the future, Macleod says, he envisions Carvertise’s clients using the Branded Chauffeur service to transport VIPs to various events, from trade shows to concerts to sporting events. “We’re fielding a lot of inquiries,” he says. “But it’s an ideal solution for any marketer who wants to create a special moment for clients, stakeholders and VIPs to travel around an event – and do so in an immersive, memorable way.”