Classic FM launches brand-new ad campaign
27 January 2025: Global, the Media & Entertainment group, has created and launched a new marketing campaign to promote the UK’s most popular classical music station, Classic FM.
The campaign, “You May Not Know The Name, But You Will Know The Music,” has been produced in-house at Global and it showcases how ingrained classical music is in popular culture. From marking the start of a UEFA Champions League football match (inspired by Handel’s anthem, Zadok the Priest), to a dramatic boardroom firing on The Apprentice (Prokofiev’s Dance of the Knights), classical music is everywhere in everyday life. So much is often instantly familiar, soundtracking numerous iconic TV and movie moments, huge sporting events, and many famous advertising campaigns too.
The TV ad will be shown across ITV’s primetime slate and during England’s first Six Nations rugby game. It will also be on the big screen at all Odeon cinemas in the UK.
In addition, the TV ad will be amplified with a nationwide outdoor campaign on Global’s large-format roadside screens and throughout the London Underground featuring a collection of eye-catching, humorous adverts with contextual media placement.
WATCH THE OUTDOOR CAMPAIGN HERE
Global’s Managing Director, Marketing, Simon Barnabas said: “This striking and thought-provoking new audio-visual campaign is a reflection of Classic FM’s commitment to making the genre even more accessible and relatable to new mainstream audiences. The emphasis is on reminding these audiences how familiar and emotive classical music is, touching all walks of life, and how it has the power to take listeners back to highly memorable moments. Alongside the fun, eye-catching companion outdoor creative, we have no doubt it will draw positive attention to the brand in 2025 and beyond.”
Classic FM’s Managing Editor, Phil Noyce added:“It is fantastic to see the music we play every day on Classic FM brought to life in such a captivating and inviting way by this campaign. We proudly play the most popular and recognisable classical music – the best tunes from the past 500 years – and it is very exciting to be inviting more people to enjoy the magic of this iconic music and the feelings and memories it can evoke. Classic FM is a radio station that welcomes everyone regardless of level of classical music knowledge and, for anyone still wondering if this applies to them, the statement at the end says it all – you may not know the name, but you will know the music.”
About Classic FM
Classic FM is the UK’s most popular classical music brand, reaching 4.4 million listeners every week. Classic FM’s programmes are hosted by a mix of classical music experts and household names including Dan Walker, Alexander Armstrong, Margherita Taylor, Myleene Klass, Jonathan Ross, Aled Jones, Stephen Mangan, Alan Titchmarsh and Joanna Gosling. Since its launch in 1992, Classic FM has aimed to make classical music accessible and relevant to everyone and in doing so, introduce an entirely new audience to the genre. ClassicFM.com is the UK’s biggest classical music website and has 2.5 million unique monthly web and app users. Classic FM has 7.5 million combined social media followers. Classic FM is owned by Global. It is available across the UK on Global Player – the official Classic FM app – on your smart speaker, iOS or Android device, on 100-102 FM, DAB digital radio and TV and at ClassicFM.com. Classic FM Movies and Classic FM Calm are available to listeners across the UK on Global Player and DAB Digital Radio.
Source: RAJAR / Ipsos-MORI / RSMB Q3 2024.
About Global
Global is one of the world’s leading Media & Entertainment groups. With a huge weekly reach, it is the UK and Europe’s largest Radio & Outdoor company.
Global is home to respected, national, market leading media brands including Capital, Heart, Classic FM, LBC, Global’s Newsroom, Smooth, Radio X, Capital XTRA and Gold Radio.
Global Player, the official app for all our brands, is at the core of Global’s content, allowing listeners to enjoy all of Global’s brand content, both audio and video, as well as award-winning podcasts, and expertly-curated playlists, in one place in app, web and smart speakers.
With an extensive and diverse portfolio, Global is also the leading Outdoor company in the UK & one of the largest in Europe with over 235,000 sites reaching 95% of the UK population.
On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 29.2 million on the radio alone.
Global created and operates DAX, the market leader in digital audio advertising. Through its proprietary technology, DAX connects advertisers with an audience of more than 130 million people worldwide, inserting targeted advertising into music streaming services, connected radio listening and podcasts, and operates a pioneering platform in programmatic outdoor advertising.
The company headquarters is in London’s iconic Leicester Square. Ashley Tabor-King CBE is Founder & Executive President, Stephen Miron is Group CEO, Lord Allen is Chairman and James Rea is Chief Broadcasting and Content Officer. Ashley Tabor-King created Global in 2007.
@global
Source: Global
