Digital Out of Home Company Firefly Announces Measurement Partnership with Reveal Mobile
San Francisco, CA – Firefly, an industry leader in digital out-of-home (DOOH) and mobility advertising, is pleased to announce a partnership with Reveal Mobile, the geofencing marketing and location intelligence provider for the out-of-home market. This partnership allows Firefly to work with Reveal on advancing the measurement of impressions in mobility advertising and offer Reveal’s measurement products and capabilities to our clients.
“In 2022, measurement and data are at the heart of all successful advertising campaigns. This partnership allows us to provide best-in-class metrics to our clients that ensure a more accurate snapshot of campaign delivery and performance”, said Firefly CEO and co-founder Kaan Gunay.
“Firefly has expanded the OOH landscape over the last several years and helped drive innovation in our industry. The methodology we built at Mira and brought to Reveal Mobile last fall advances those capabilities in ways we know advertisers are demanding,” said Jon Frangakis, chief commercial officer at Reveal Mobile and co-founder of Mira. “We’re pleased that Firefly has chosen to extend their measurement expertise with Reveal Mobile.”
Firefly and Reveal Mobile will continue to work together to define and continuously improve how mobile transit OOH is measured.
Advertisers interested in learning more about Firefly, please visit Fireflyon.com.
ABOUT FIREFLY
Firefly is a data-first mobile media network delivering the most relevant experiences and content to the most relevant consumers through car top and in-car display technology. Our smart screens deliver dynamic, contextually aware brand activations, empowering them to efficiently engage consumers in major markets across the U.S. Each month, Firefly’s network delivers over 1 billion impressions on the streets and in the vehicles of New York City, Los Angeles, Chicago, San Francisco, Las Vegas, and Miami – with many more cities and millions more consumers to come.
Founded by Kaan Gunay (CEO) and Onur Kardesler, Firefly is headquartered in the San Francisco Bay Area, with offices in New York City, Los Angeles, Chicago and Istanbul. Visit us online at fireflyon.com.
ABOUT REVEAL MOBILE
Reveal Mobile provides geofencing marketing and location intelligence solutions to agencies, brands, retailers, media, and out of home companies. Creator of VISIT Local, the company’s award-winning platform allows companies of any size to leverage location data to understand, reach and measure the right audiences. Mira, acquired by Reveal Mobile in 2021, is the leading location intelligence solution used in the out of home industry. Reveal Mobile is CCPA and GDPR compliant and adheres to the Network Advertising Initiative code of conduct. The company is based in Raleigh, NC and New York, NY.
Source: Firefly
