Digital Out of Home Market (DOOH) Market Worth USD 34.21 billion by 2025 |
The Global Digital Out of Home Market (DOOH) was valued at USD 13.35 billion in 2016 and is projected to reach USD 34.21 billion by 2025, growing at a CAGR of 11.02% from 2017 to 2025.
Global Digital Out of Home (DOOH) Market This market research provides an analysis of the most important trends expected to impact the market outlook during the forecast period. Research classifies an emerging trend as a major factor that has the potential to significantly impact the market and contribute to its growth or decline.
Digital Out of Home or DOOH refers to digital media used for marketing purposes outside of the home. This includes any out-of-home (OOH) display, digital billboard or digital signage that can change its advertising content remotely using addressable electronic, LED, and screen technology but excludes TV advertising and radio advertising. Advantages of DOOH includes it is likely to be well received by the consumers, it is flexible, enables business to reach their customers on the go, it is cost-effective, allows the development of real-time campaigns.
Market competition by Top manufacturers, with production, price, revenue (value) and market share for each manufacturer; the Top players including-
Lamar Advertising Company, Prismview LLC, JCDecaux, BroadSign International LLC, Mvix, Inc., Outfront Media Inc., Clear Channel Outdoor Holdings, Inc., Daktronics, oOh!Media Ltd., NEC Display Solutions Ltd
Market segment by Type, the product can be split into
Street Furniture
Billboard
Transit
Market segment by Application, split into
Outdoor
Indoor
Source: The Market Publicist
