DPAA Announces Initial Speakers for Global Summit in NYC
Ad/Media Leaders from GM, Danone, UM, Omnicom to address DOOH industry at October 15 event at Chelsea Piers
NEW YORK – July 23, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, announced today initial speakers for its October 15 Global Summit to be held at Pier 60/Chelsea Piers in New York City. For more information on the Summit and to register click here https://www.dpaasummit.com/global/.
Confirmed speakers include:
- Shenan Reed, Global Chief Media Officer, GM
- Mike Salette, Head of Media, Danone
- Andrea Suarez, Global CEO, UM
- Stephanie Helen Scheller, Managing Partner, Sustainable Solutions, Omnicom Media Group
Additional speakers will be announced in the coming weeks.
The DPAA Global Summit is the largest one-day media/marketing event of its kind. It has garnered a reputation for having top brands talk to the Out of Home industry about the growing role of the medium in their omnichannel strategies. Past speakers have included CMOs and Media Leaders from Walgreens, McDonald’s, Pepsi, Claire’s, L’Oreal and many others. The DPAA Global Summit attracts brands, agencies, OOH networks, business press, programmatic firms, content companies, research, data and more. The Summit part of Out of Home New York which runs from October 14 to 18. The Summit
“The DPAA Summit is the meeting point our global membership,” said Barry Frey, President & CEO of DPAA. “Digital Out of Home is the fastest growing medium and this Summit is the chance for our members and the full industry to engage with top marketers and decision-makers.”
A limited number of sponsorships are available for this year’s Summit, please contact Zach.Sherman@dpaaglobal.com to take advantage of the range of opportunities.
About the DPAA
DPAA (www.dpaaglobal.com) is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training, and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech, and others. DPAA’s 2024 Global Summit is scheduled for October 15 in New York City.
Media Contacts
Ajay Durani, DPAA, Ajay.durani@dpaaglobal.com
Matt Biscuiti, The Lippin Group, dpaa@lippingroup.com
