DPAA Declares November Retail Media Month
Global Webinars, London Town Hall, Articles and Digital Resources Highlight Power of Retail Media and In-Store Retail Networks in Digital Out of Home (DOOH) Advertising Ecosystem
NEW YORK – October 29, 2024 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, today announced its plans for Retail Media Month. During November, DPAA will showcase how in-store Retail Media Networks are transforming point-of-purchase advertising for brands and agencies via the DOOH ecosystem. Events and resources for the month include:
- November 6, 8amPT/11amET/4pmGMT – A Dell Case study, presented by Displayce, on how programmatic DOOH can support brand marketing within retail media environments. For access to this webinar please register here.
- November 20, 7amPT/10amET/3pmGMT – “Maximizing In-Store Digital Touchpoints” – A discussion on the brick-and-mortar retail opportunity for brands, hosted by recognized retail media expert Andrew Lipsman (previously with eMarketer and comScore). Speakers include Amy Vollet, Head of Omnichannel Planning & Activation, Omnicom Commerce Group, Ethan Chernofsky, Sr. VP Marketing, Placer.ai — Sponsored by Placer AI. For access to the webinar here.
- November 20, 3:30 pm London, in-person. DPAA’s first UK Town Hall being held at IPG with guest speakers Julia Sparrow, Head of Consumer Experience, Mondelez, and Chris Marjoram, Managing Director, UK & EMEA, Rapport WW, exploring the impact of in-store digital media. For an invitation, please contact tim.waldron@dpaaglobal.com.
- New Digital Resource Center: DPAA launches comprehensive online hub for in-store retail media networks. Features include implementation guides, case studies, measurement frameworks, and partnership opportunities.
In addition to the events, DPAA will distribute informative articles from Andrew Lipsman focusing on in-store retail networks, highlighting the unique advantages of reaching consumers at the point of purchase, and addressing implementation strategies for retailers. They’ll also release videos from the DPAA Video Everywhere Summit showcasing successful in-store retail media campaigns. Due to the transformative potential of in-store retail media for DOOH growth, the two webinars will be open to non-members as well.
“In-store Retail Media Networks represent huge opportunities for brands and agencies across the globe and is the next frontier of Digital Out of Home, via the placement of dynamic digital screens exactly where purchase decisions happen,” said Barry Frey, President & CEO of DPAA. “With 84% of purchases still occurring in physical stores, the opportunity for brands and retailers to influence shoppers at the moment of truth is unprecedented. This comprehensive program will guide stakeholders through network development while examining proven strategies for maximizing in-store digital media impact.”
About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.
Media Contact
Ajay Durani
DPAA
Ajay.durani@dpaaglobal.com
718.926.2852
