DPAA Session at POSSIBLE Spotlights Digital Out-of-Home: GlobalDOOH to Feature Lenovo, Shopify, Adsquare
NEW YORK – April 8, 2025 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, announced today speakers for its GlobalDOOH session at the POSSIBLE Conference in Miami later this month. GlobalDOOH takes place on April 28, 4:30pm at the Fontainebleau Hotel in Miami. The session is sponsored by Adsquare. Speakers at this year’s event include:
- Kate Clough, Global Media Director, Lenovo
- Jessica Williams, Head of Brand Marketing & Partnerships, Shopify
- Adam Powell, Global Solutions Architect, Adsquare
- Chris Gurciullo, General Manager, Adsquare
- Additional media agency speaker to be announced
This session is open to all DPAA members whether or not they are attending POSSIBLE. For registration link please contact Zach.Sherman@dpaaglobal.com.
“DPAA’s GlobalDOOH is always a great session as we explore how major brands are using DOOH and discuss the innovations in the business,” said Barry Frey, President & CEO of DPAA. “Having this session on the first day of POSSIBLE ensures brands focus on our industry and is part of DPAA’s Curated Experiences which include CES, and Cannes Lions.”
Topics at the session will include Retail/In-Store Media, Location Intelligence, Programmatic, and the growing role of digital out of home in today’s omnichannel mix.
About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. DPAA’s Global Summit on October 14 in NYC is the largest one-day media/marketing event. DPAA membership brings many business acceleration benefits, tools for planning, training, and forecasting; member marketing, insights on software and hardware solutions; and further integration into the advertising ecosystem by DPAA’s connectivity strengths.
Media Contact
Ajay Durani
DPAA
718.926.2852 (m)
Source: DPAA
