Driving results: JCDecaux Mexico and VIOOH elevate the Mazda CX-70 launch through programmatic DOOH campaign
- The programmatic campaign resulted in a 17% increase of traffic to Mazda dealerships in Mexico City.
- DOOH has rapidly emerged as one of the most dynamic advertising mediums, achieving over 20% growth for two consecutive years.
London, 25 February 2025 – JCDecaux México, a subsidiary of the world’s leading outdoor advertising company, is proud to announce the results of a successful programmatic digital out of home (DOOH) campaign, executed in collaboration with VIOOH, a premium global DOOH supply-side platform (SSP), for the launch of the all-new Mazda CX-70. The campaign, aimed at promoting Mazda’s latest luxury SUV, targeted consumers aged 45 to 64, and focused on increasing foot traffic to dealerships in Mexico City.
In a market as competitive as the SUV sector, Mazda set out to position the CX-70 as the ideal premium vehicle for discerning buyers. JCDecaux and VIOOH combined forces to leverage programmatic DOOH, using strategically placed billboards and high-traffic shopping malls across Mexico City. This method allowed for real-time optimization, ensuring Mazda’s message reached the right audience at the right time.
By leveraging VIOOH’s advanced SSP and conducting a thorough analysis of traffic flow and audience concentration at each location, the campaign was able to determine ad placements with precision. This data-driven strategy led to a 17% increase in dealership traffic, with over 11,000 modelled visits, showcasing the power of DOOH in effectively driving store traffic and enhancing customer engagement.
DOOH has rapidly emerged as one of the most dynamic advertising mediums, achieving over 20% growth for two consecutive years. This growth is expected to continue, with a projected 8.5% Compound Annual Growth Rate (CAGR) from 2023 to 2030. By 2024, the OOH market is anticipated to reach $45 billion, and DOOH is forecasted to contribute $14.2 billion USD in global sales.
Not only is DOOH fuelling digital strategies, but it is also one of the few traditional media formats experiencing continuous growth alongside digital advertising. With its real-time capabilities, programmatic DOOH is playing a crucial role in helping brands like Mazda enhance their omnichannel strategies.
As the global leader in outdoor advertising, JCDecaux will continue to innovate. The integration of programmatic capabilities with VIOOH since 2023 has transformed campaign delivery by utilizing real-time data and dynamic bidding. This approach effectively reaches target audiences, boosting visibility and driving store traffic, as seen with the Mazda CX-70 campaign. JCDecaux’s innovations bridge the gap between traditional and digital media, offering powerful solutions that enhance engagement and deliver measurable returns.
PR contact for VIOOH: pr@viooh.com
About VIOOH
VIOOH is a leading premium global digital out of home supply-side platform.
Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 24 markets, with more to follow.
For more information about VIOOH, please visit www.viooh.com or follow us on LinkedIn.
About JCDecaux
JCDecaux – a French family-owned company founded in 1964 and the No.1 outdoor advertising company worldwide – is committed to improve the quality of life for people wherever they live, work and travel by offering innovative, sustainable street furniture and services that are meeting citizens’ expectations and financed by brands and their advertisement.
With a presence in more than 80 countries, JCDecaux is the only company in the world to operate exclusively in the outdoor advertising sector and to develop all of its activities: street furniture, transport advertising and billboards.
For 60 years, the products and services offered to cities by JCDecaux have been considered the benchmark for quality, aesthetics and functionality. As a sustainable media in contact with more than 850 million people every day and true to its mission of improving the quality of life for all citizens, JCDecaux enhances and promotes responsible outdoor advertising and places social and environmental quality at the core of its solutions and its business.
About Mazda
Headquartered in Irvine, Calif., Mazda North American Operations overseas sales, marketing, parts and customer service for Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are controlled by Mazda Motor de Mexico in Mexico City. Mazda Motor de México began operations in October 2005 and markets the following products in Mexico: Mazda2, Mazda3, Mazda MX-5, Mazda CX-3, Mazda CX-30, Mazda CX-5, Mazda CX-50, MAzda CX-70 and Mazda CX-90 in the 80 dealers in the Mexican Republic.
View: www.mazda.mx
