FREE Download – Billboard Statistics Flyer 2025
We all know the benefits of billboard advertising. OOH has some unique benefits that other media just can’t touch. It’s large and in your face. It doesn’t interrupt you. And people just like looking at billboards.
We’ve compiled some of our favorite stats from 2025 and earlier into a free downloadable PDF file so you can share the benefits of OOH with your potential advertisers.
Some stats include:
75% of respondents recalled seeing a digital billboard in the past month.
86% recall rate for billboards. Higher than other advertising mediums.
American drivers spend an average of 350 hours driving every year.
71% of consumers often look at the messages on roadside billboards, indicating high engagement rates.
STATISTICS OBTAINED FROM MULTIPLE SOURCES:
WINSAVVY.COM • VIAMARK.COM • NIELSEN • NEWSROOM.AAA.COM
