Global wins outdoor advertising contract for Metro Barcelona
30 November 2023 – Global, the Media & Entertainment Group, has today announced that its Spanish division Global Spain, has been awarded the exclusive ad sales contract for Metro Barcelona.
Global will take over the contract from JCDecaux from 1st January 2024 until 2032.
Metro Barcelona serves 400 million passengers every year across 123 stations, offering huge reach for advertisers in the heart of one of Spain’s most dynamic and important cities. Metro Barcelona’s outdoor estate includes over 2,000 sites including both classic paper and digital screens.
As part of Global’s plans, all digital billboards across Metro Barcelona will be available to purchase programmatically, allowing advertisers to deploy highly targeted, data-driven campaigns on the network.
Global Spain will also implement a brand-new data and audience measurement system on the Metro Barcelona network as part of the company’s commitment to accurate audience targeting.
Borja Balanzat, Managing Director of Global Spain said:“At Global we’re committed to the commercial transformation and digitalisation of outdoor media. Metro Barcelona’s stations provide a massive and highly receptive audience for advertisers and our national sales teams are well-equipped to deliver for all our partners and clients.”
Global Spain is a leader in outdoor advertising and the number one media owner for transport environments in Spain. The media owner manages advertising opportunities at 1,400 train stations and on more than 5,800 buses and trams across the nation.
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About Global Spain
Global Spain is part of Global, one of the world’s leading media and entertainment groups, specialising in outdoor and radio advertising with headquarters in the UK and divisions in the Netherlands, Ireland and Spain.
About Global
Global is one of the world’s leading Media & Entertainment groups. With a huge weekly reach, it is the UK and Europe’s largest Radio & Outdoor company.
Global is home to respected, national, market leading media brands including Capital, Heart, Classic FM, LBC, Global’s Newsroom, Smooth, Radio X, Capital XTRA, Gold and Global Player, which allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly-curated playlists, in one place in app, on web and on smart speakers.
With an extensive and diverse portfolio, Global is also the leading Outdoor company in the UK & one of the largest in Europe with over 235,000 sites reaching 95% of the UK population.
On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 26.4 million on the radio alone.
The company headquarters is in London’s iconic Leicester Square. Ashley Tabor-King OBE is Founder & Executive President, Stephen Miron is Group CEO, Lord Allen is Chairman and James Rea is Chief Broadcasting and Content Officer. Ashley Tabor-King created Global in 2007.
@global
Ali Laurie
Senior Communications Manager, Commercial & Trade
@global
