helloo partners with VIOOH to expand international digital programmatic advertising on its screens
27 January 2025, London – Today, Brazilian media company, helloo, has announced a new partnership with VIOOH, a premium global digital out of home (DOOH) supply-side platform , to bring programmatic DOOH advertising to helloo’s 15,000 digital screens in Brazil.
The partnership will enable both domestic and global clients to connect with 325 million people per month across helloo’s digital screen infrastructure in over one hundred shopping malls and five thousand residential buildings. It delivers access to audiences in cities, airports, shopping malls and train stations in 20 public locations and across 20 residential and commercial building locations.
VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience. Through this partnership, advertisers worldwide will be able to access helloo’s inventory within high-traffic areas in residential and commercial building lifts and shopping malls, across major cities and regional areas in Brazil.
helloo’s clusters of strategically located screens in shopping malls can be tailored to both sophisticated, high-end brands as well as entertainment and family outings, reaching a diverse audience during moments of high receptivity to consumerism.
As a media company specializing in consumer habits and trends, helloo creates connections between brands and their audiences, enhancing campaigns through data intelligence, segmentation, and reach via complementary media.
“We create conversations and capture moments in residential elevators and shopping malls with solutions that emphasize visual impact and bring innovation. Now, through our partnership with VIOOH, we have the opportunity to expand these conversations to a global scale, introducing foreign brands at strategic moments of high engagement. Our digital screen network allows advertisers to reach a diverse audience in a powerful and effective way,” said Ricardo Hilsdorf, Head of Programmatic at helloo.
“Brazil is a rapidly growing market for programmatic DOOH, and we’re excited to expand VIOOH’s real-time trading offering in Latin America. This is another opportunity for advertisers to take advantage of the flexibility and data-driven nature of programmatic DOOH, this time in familiar and valued locations like shopping malls and areas close to home,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH.
About helloo
Founded in 2016, helloo is present on over 15,000 screens in residential building elevators and more than 100 shopping malls, distributed across approximately 50 cities in Brazil. helloo, a media company of ALLOS, currently reaches an audience of over 46 million unique people monthly and offers digital and static media products as well as multiple experiences with extensive coverage. This allows advertisers to impact the consumer journey at all touchpoints, especially among families.
About VIOOH
VIOOH is a global premium programmatic digital out-of-home platform. Launched in 2018 and headquartered in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of experts in digital DOOH and programmatic technology, VIOOH is driving the transformation of the OOH sector, championing its role in enhancing omnichannel digital campaigns through programmatic capabilities and data use. Currently, VIOOH operates programmatically in 23 markets and generates demand through partnerships with over 40 DSPs globally, with more additions planned.
For more information about VIOOH, visit www.viooh.com or follow us on LinkedIn.
Source: VIOOH
