How to Sell a Restaurant OOH With Spec Ads
Selling out-of-home (OOH) advertising, especially billboards, to restaurants can be a challenge. Restaurants often have tight marketing budgets and a lot of competition, so convincing them that billboards are worth the investment takes creativity and a personalized approach. This is where “Spec Ads” come into play—a unique selling tool for pitching billboard advertising.
Spec Ads are mock-up billboard designs created specifically for a business. They’re not just generic examples; they’re tailored to the restaurant’s brand, menu, and target audience. Imagine showing a local pizzeria what their mouthwatering pizza could look like towering over a busy highway during rush hour. It’s not just an ad; it’s a vision of success.
Here’s how to effectively use Spec Ads to sell billboard space to restaurants:
1. Research the Restaurant: Before you even start designing, get to know the restaurant. What’s their specialty? Who is their target audience? What’s their brand personality? The more you know, the more tailored and impactful your Spec Ads will be.
2. Highlight Their USP – Unique Selling Points: Every restaurant has something that makes it special. Maybe it’s a signature dish, a quirky atmosphere, or a focus on locally sourced ingredients. Make sure your Spec Ad showcases what sets them apart from the competition. An example is the ad below… a pizzeria that makes all of its ingredients from scratch.
3. Make it Visually Stunning: Billboards are all about grabbing attention fast. Use bold colors, eye-catching images, and clear, concise messaging. The goal is to make the restaurant owner see their brand in a new, exciting light.
4. Personalize the Pitch: When you present the Spec Ad, don’t just drop it in an email. Set up a meeting, either in person or virtually, and walk them through your creative process. Explain why you chose the design elements you did and how it will help attract customers.
Spec Ads can turn a hesitant restaurant owner into a billboard believer. By showing them exactly how their business could shine on a billboard, you’re not just selling ad space; you’re selling the potential for growth and visibility.
Create your own spec ads easily with Tasty Ad Software. Learn more.
