International Growth – A New Outdoorlink Focus
Over the years, Outdoorlink has become an important tech partner to industry leaders, especially in the Out-of-Home Advertising industry. With the creation of its newest division, Outdoorlink International is taking important steps to bring its product suite to companies around the globe.
Outdoorlink began in 2007 with a vision of bringing better control and overall efficiency to out-of-home operators. Based on his firsthand experience, founder Dwight Jennings created the SmartLink product, revolutionizing lighting control in the Out-of-Home space.
Since then, Outdoorlink’s highly successful initial product has evolved into the 4-Series Controller it is today and diversified into the nimble 2-Series controller, each offering a unique solution to create controllability and monitoring industry-wide. Today, Outdoorlink enables efficient management of digital displays, lights, and other devices for 85 of the largest 100 OOH operators in the United States. In recent years, Outdoorlink’s continued expansion now brings LED fixtures, premium video & photography marketing, as well as commercial lighting and sign device management.
With overwhelming success in North America, Outdoorlink has proven its capabilities and set its sights on bringing its solutions to similar clients around the world. Outdoorlink has a significant footprint in Australia and manages assets in over 20 other countries. Outdoorlink’s new International division will be tasked explicitly with increasing its footprint around the globe for its 4-Series and 2-Series Smart Controllers.
Outdoorlink International will also oversee the strategic growth of its newest product, Vantage.
In addition to the functionality the 4- and 2-Series Controllers bring, Vantage contains a one-of-a-kind sensor that brings true proof-of-display to digital screens of all sizes. Transparency and 3rd party verification have become vital for the growth of the digital OOH industry worldwide, bringing Vantage to the forefront of Outdoorlink’s growth strategy.
Vantage is actively monitoring retail advertising networks, as well as digital displays in 34 airports worldwide, including a third of the top 20 domestic airport ad networks. As ubiquitous smaller digital displays become a key driver for the growth of the Out-of-Home industry, real-time monitoring, management and remote control are essential to maximizing the value of these essential networks.
From a single central portal, Vantage enables effortless management of multiple screens in different geographic locations, reducing downtime, increased security, and offering data-driven insights for better decision-making. Instant notifications and complex metrics allow Vantage users to stay on top of their inventory, predict potential problems and quickly respond to those that arise.
“As we move forward with this exciting expansion, we are committed to continuing our mission of providing top-tier solutions for our clients. We look forward to building strong partnerships and delivering even greater value in the future. Thank you for your continued support, and stay tuned for more updates from Outdoorlink International!” – DJ Jennings, Outdoorlink CEO
For more information, please contact:
Tasha Mayes
Sales Manager, Outdoorlink
+256-200-4748
