JCDecaux Macau renews and extends its exclusive advertising contract with Macau International Airport
Paris, July 22nd, 2024 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that JCDecaux Macau, a joint-venture between JCDecaux (80% equity) and HN Group (20% equity), has renewed its exclusive advertising contract with Macau International Airport for a 10-year period, following a competitive tender process.
Running from July 1, 2024, this new contract strengthens JCDecaux’s presence in Macau and follows the award of the 15-year street furniture contract. Together with our Chinese airports concessions, this ensures a strong presence in the Guangdong-Hong Kong-Macao Greater Bay Area – one of the world’s most dynamic regions, home to over 86 million people.
JCDecaux Macau has managed the advertising sales concession at Macau International Airport since 2003. Under the new contract, JCDecaux will introduce a programme of digitisation, deploying innovative technology, creative solutions and airport products to enhance airport services and experiences while generating advertising revenue. Looking ahead, the growth of Macau airport advertising will be driven by digitisation and a strong emphasis on environmental, social, and governance (ESG) principles while delivering results for advertisers.
Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “We are delighted to have been chosen once again by the Macau International Airport Company Limited following our longstanding 21-year partnership. This contract is a further recognition of JCDecaux’s expertise and ability to provide innovative and high-quality solutions for advertisers. Our commitment to excellence and to providing best-in-class service is at the heart of our enduring relationship, and we are proud that this has been recognised by CAM. We would like to thank CAM for their continued trust as we work to provide next-generation airport advertising products and services that can transform the airport environment and enhance the passenger experience. This will create a powerful platform for brand advertisers, promoting growth and innovation over the next decade and beyond.”
Source: JCDecaux
