Just How Big is Programmatic Becoming?
The latest State of The Nation report from VIOOH, a global leader in the programmatic marketplace, surveyed advertising industry insiders to identify key programmatic trends.
Findings include the rise of dedicated teams for programmatic purchasing, the implementation of prDOOH as a compliment to social media, digital video, and digital audio advertising, and a desire for real-time campaign feedback as well as education about data-driven activation.
Download the full report here, and learn more about JCDecaux digital out-of-home and programmatic expertise here.
