Key Takaways from 2024 Fall IBO Conference

IBO Fall Conference

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The 2024 fall IBO conference held in Fort Worth, Texas last week was a hit. Some key takeaways from the conference are below.

  • This IBO conference had record attendance, over 280 people!

  • 100 billboard companies from around the world were represented.

  • Several media owners from Brazil attended this year’s conference.

  • Spotzi talked about Ai and OOH and how they can work together for data, targeting, measurement, etc. PDF

  • The spring 2025 conference announced: Salt Lake City / April 8-11

  • IBO Speedway update. New partners/operators = 13,500 displays!

  • Several members shared OOH marketing strategies and sales tips.

  • Lockridge Outdoor shared the story of their family legacy.

  • Rothfelder & Falick, LLP answers hot legal questions from operators.

  • OAAA shares government affairs guidelines. PDF

  • Samaritan’s Purse: Operation Christmas Child PSA Billboards.

  • Fall conference sponsors include Kalil & Co., Formetco, Daktronics, Horizon Structures, Williamson & Associates, Media Resources, Watchfire, Associated Posters, The Siroki Group, Drachman M&A, Billboard Planet, Independent’s Service Co., Circle Graphics, Outdoor Link, Integration Media, Billboards, etc., Reliable Electric Products, & Alerus.

Learn more about IBO USA by visiting their website here.

 

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