Market Media Partners with Seedooh for Verified DOOH Advertising
Market Media, the retail media network of The Warehouse Group, has announced a partnership with Seedooh, joining their Verified Network. This collaboration will leverage Seedooh’s Independent Verification Platform (IVP) to enhance transparency and accountability in digital out-of-home (DOOH) advertising. Market Media, a significant player in New Zealand’s DOOH sector, operates over 3,300 advertising screens in The Warehouse and Noel Leeming stores, reaching an audience of over 5.5 million shoppers monthly.
The partnership aims to provide advertisers with reliable, verified data on campaign performance. By utilizing Seedooh’s platform, Market Media ensures that all advertising activities on its in-store DOOH panels and TV walls are independently verified. This verification covers a wide range of campaign metrics, providing advertisers with confidence in the accuracy of the reported data.
Alex Lawson, Head of Strategy & Media for Market Media, highlighted the importance of this partnership in maintaining advertiser trust. He emphasized that third-party verification from Seedooh offers assurance that the data provided to advertisers is accurate and reliable. This is especially crucial for both endemic and non-endemic brands, whether working directly or through agencies.
Tom Richter, Founder and CEO of Seedooh, expressed his enthusiasm for the partnership. He noted that Seedooh is committed to providing best-in-class verification services, which include real-time monitoring of campaign delivery. This approach helps to quickly identify and resolve any issues, thereby optimizing display time and enhancing the overall value of media investments.
As the DOOH market advances, this partnership marks a crucial step in providing accurate and transparent data for DOOH campaigns. By joining Seedooh’s Verified Network, Market Media aims to enhance accountability and build trust with its advertising partners. The collaboration underscores the increasing importance of reliable data verification in the expanding DOOH industry.
