Marketing All Stars Bose, HubSpot, Tecovas, Lalo, and Gemini to Take The Stage at OAAA’s 2025 OOH Media Conference

Trailblazing marketing leaders to join the conversation on OOH’s Impact in the Modern Marketing Mix

As the 2025 OOH Media Conference approaches, the Out of Home Advertising Association of America (OAAA) is excited to announce a distinguished lineup of top brand marketers and leaders who will showcase how OOH is reshaping the marketing landscape. This year’s conference will focus on “The Power of Presence” and how OOH advertising continues to evolve as an integral part of multi-channel campaigns, driving engagement, conversions, and brand awareness in both physical and digital spaces.

New speakers added include:

• Jim Mollica, Chief Marketing Officer, Bose

• Jonathon McKenzie, Head of Brand Paid Media, HubSpot

• Megan Smith, Growth Marketing Manager, Tecovas

• Michael Wieder, Co-Founder, President & CMO, Lalo

• Olivia Santarelli, Head of Marketing, Gemini

These leading marketers will share how they are integrating OOH into their omnichannel campaigns to drive real ROI and rethink the intersection of commerce and OOH. They will unveil strategies for integrating creator and influencer collaborations to create immersive, tactile storytelling that drives emotional connections. Attendees will learn why visionary brands are doubling down on OOH to redefine consumer engagement and deliver measurable results, and why OOH is increasingly becoming a cornerstone of modern brand-building and multi-channel strategies.

The 2025 OOH Media Conference promises to offer brand marketers, advertisers, and media executives a unique opportunity to explore new ways to connect with audiences offline and online. Act now to lock in early bird pricing and save on your conference registration before the February 28, 2025 deadline: www.ooh2025.com.