Mobsuccess Taps Vistar Media to Unlock New Programmatic DOOH Opportunities in France
Paris, March 3 , 2025 – Mobsuccess is enhancing its omnichannel advertising offering by integrating digital out-of-home (DOOH) capabilities into Widely, its media buying platform, through a strategic partnership with Vistar Media. As a global leader in OOH technology solutions, Vistar continues to grow its presence in France, empowering advertisers to seamlessly integrate DOOH into their campaigns, and leverage advanced targeting and measurement tools for more impactful, data-driven connections with French audiences.
With over 30,000 digital advertising screens delivering nearly one billion ad impressions every six months, the French DOOH market is growing rapidly at +40% annually (ACPM, October 2024). Now, through partners like Vistar, advertisers can seamlessly tap into this high-growth channel with programmatic precision.
This collaboration is already delivering results. For Black Friday, one of Mobsuccess’ retail clients needed an efficient way to promote a wide range of offers across multiple locations. Vistar’s programmatic DOOH platform proved to be the ideal partner, offering advanced dynamic creative optimization (DCO) capabilities and a cost-effective CPM. With Vistar’s expert support—spanning platform navigation, campaign setup, real-time optimization and performance analysis—Mobsuccess delivered a highly effective campaign that exceeded expectations, as validated by Geolift measurement. This success reinforced Mobsuccess’ confidence in Vistar’s technology to drive measurable impact for clients across the DOOH landscape.
“Partnering with Vistar allows us to fully integrate key elements of our drive-to-store strategies—precise geo-targeting, location-based budget allocation, and tailored creative variations for each store—taking campaign performance to the next level for our clients,” said Sarah Briquet, Senior Team Lead Partnerships at Widely by Mobsuccess.
“We are thrilled to partner with Mobsuccess to drive innovation and deliver outstanding results,” said Maxime Noizat, Country Manager, France at Vistar Media. “This collaboration underscores our commitment to empowering brands with smarter and data-driven solutions. Together, we’re setting new benchmarks for success in DOOH advertising. We look forward to seeing the incredible results this partnership will bring for our clients.”
As programmatic DOOH adoption accelerates—projected to reach €647 million in ad spend by 2029—Mobsuccess and Vistar Media are well-positioned to help advertisers unlock the full potential of this growing channel.
About Mobsuccess Group
Mobsuccess Group develops and operates a suite of managed advertising solutions that seamlessly integrate media buying, data, and AI. Its platforms—Widely, Story, and Farly—provide end-to-end solutions for digital communication and customer acquisition across major advertising ecosystems. For more information, visit www.mobsuccess.com.
About Vistar Media
Vistar Media is the home of out-of-home – providing brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH. Vistar hosts the world’s most extensive digital out-of-home inventory globally, offering the scale, data and expertise that allow brands to capture a better kind of attention. With a full suite of platforms to choose from – demand-side platform, supply-side platform, ad server, player, and device management system and Adstruc traditional OOH planning tool – Vistar has built the world’s largest marketplace for OOH transactions.
Headquartered in New York, Vistar has a presence in more than 30 countries, working with hundreds of brand marketers and media owner networks to power an OOH that’s both timeless and future-proof. For more information, visit www.vistarmedia.com or follow us on LinkedIn, Facebook and Instagram.
Source: Vistar Media & Mahsa Sabouri
