Roland Digital Media Turns 40
This month, 40 years ago, Dave and Diane Roland opened a commercial/electric sign shop full-time in Cookeville, Tennessee. Two and a half years later, they built their first advertising structure.
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Today Roland maintains 41 digital screens and hundreds of static faces in 22 Tennessee counties.
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Their latest news involves the addition of Davy Roland who will be assisting with design and new product development for the company.
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Davy and his wife Dee live in Cookeville and are both graduates of Savannah College Of Art And Design.
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They have 3 sons: Joey 5, Ollie 2, and Manny 8 months.
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The Secrets To Selling Digital Billboards Are:
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1). Location Location Location. I would rather have one pole position than than 10 back row spots.
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2). Keep the price affordable even to smaller businesses (sell 1/2 or 1/4 slots if needed).
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3). Have the greatest artwork and best customer service.
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4). Proverbs 3:5-6
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