Screenverse and SOMO Illuminate NYC with 4,000 Digital Taxi Tops
Exciting New Partnership: Screenverse Teams Up with SOMO and GPO Vallas
Screenverse is thrilled to announce its latest partnership with SOMO, NYC’s largest digital taxi top network, facilitated through their collaboration with GPO Vallas, a leading out-of-home (OOH) advertising company in Latin America. This groundbreaking partnership significantly enhances their programmatic Digital Out-of-Home (DOOH) offerings, introducing a new venue. With exclusive access to SOMO’s extensive network of over 4,000 digital screens on 2,000 taxis, Screenverse now covers over 65% of the city’s digital taxi top market, generating an astounding 3 billion impressions every month in the heart of New York City.
Reaching New Yorkers Anywhere, Anytime
SOMO’s digital taxi tops allow advertisers to connect with millions of New Yorkers and tourists in key locations—navigating city streets, bustling business districts, shopping areas, and iconic neighborhoods.
David Weinfeld, CEO of Screenverse, expressed his enthusiasm: “SOMO’s cutting-edge taxi top network represents the next evolution of mobile data-driven advertising. We’re thrilled to partner with GPO Vallas to expand our network and offer advertisers unparalleled reach in one of the world’s most dynamic cities.”
Dynamic, On-the-Move Advertising
These screens are dynamic, allowing advertisers to get creative with geo-targeted and time-specific content that adapts to the city’s rhythm. Advertisers can deliver one message to morning commuters, switch it up for lunchtime shoppers, and engage evening crowds with a unique message tailored to them. With the flexibility of non-fixed locations, SOMO taxi tops fill coverage gaps in media plans, ensuring comprehensive reach across the city.
Managed by the Metropolitan Taxicab Board of Trade and Creative Mobile Media, SOMO’s taxi tops blend seamlessly into New York’s busy landscape while maintaining high visibility. The ability to target audiences in real time makes this network one of the city’s most powerful advertising mediums.
Seamless Programmatic Integration
“We believe in the power of mobility to connect brands with consumers in meaningful ways, and SOMO is a testament to that vision,” said Gabriel Cedrone, CEO of GPO Vallas. “By partnering with Screenverse, we’re excited to bring valuable inventory to the programmatic ecosystem.”
With Screenverse’s expertise in programmatic DOOH, brands can now incorporate these impactful ad placements into their broader advertising strategies, creating a true omnichannel experience. By geo-targeting ads around other media points of interest to increase impression frequency, this partnership enables advertisers to build stronger, more cohesive campaigns that reach a city-wide audience with both relevance and precision.
Brands can easily access this powerful platform through Vistar, Place Exchange, Broadsign, and Hivestack. Whether for hyper-local targeting or citywide campaigns, SOMO’s digital taxi tops are ready to bring your message to life on the streets of New York. For more information, reach out to sales@screenversemedia.com.
About GPO Vallas
GPO Vallas is a Latin American leader in out-of-home advertising, with 25 years of experience across 10 countries. Committed to sustainability and urban development, GPO Vallas designs smart, environmentally responsible products and solutions for cities worldwide. For more information, visit GPO Vallas.
Source & Photos: Screenverse
