Search Results for: what is programmatic

Verizon Media teams with Broadsign to extend programmatic omnichannel offering

BASKING RIDGE, N.J. Verizon Media and Broadsign today announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform... Read More

AdMobilize and LiveDOOH Forge Partnership to Bring Programmatic-Ready Campaign Planning Feature for the OOH industry

AdMobilize and LiveDOOH are proud to announce a new partnership to deliver an industry-first feature... Read More

Clear Channel Outdoor Integrates its Digital Displays with Place Exchange Offering Programmatic Buyers Brand Safety, Attribution & Transparency

Clear Channel Outdoor (NYSE: CCO), one of the world’s largest Out-of-Home (OOH) advertising companies, and Place Exchange, a... Read More

Billboard Resource Directory – Programmatic Companies

Programmatic is automated but not everything automated is programmatic: Gulab Patil, Lemma

Gulab Patil Founder and CEO of Lemma technologies, pioneers in Programmatic DOOH in India, sheds... Read More

Auction based Vs. non-auction based programmatic OOH

Generally, there are two types of programmatic out of home buying. Auction based and non-auction... Read More

Selling Your Inventory Programmatically & What to Expect

If you are considering adding your billboard or digital display inventory to a programmatic ad... Read More

Why OOH Salespeople Shouldn’t Worry About Programmatic Competition

When considering adding their inventory to a programmatic ad marketplace (demand-side platform), out of home... Read More