StreetMetrics Partners with Champaign-Urbana Mass Transit District to Deliver Advanced Transit Advertising Analytics
Birmingham, AL – February 20, 2025– StreetMetrics, the leading provider of out-of-home (OOH) advertising measurement solutions, today announced a partnership with the Champaign-Urbana Mass Transit District (MTD). This collaboration makes MTD the first Transit Authority in the United States to leverage StreetMetrics’ cutting-edge analytics platform, offering advertisers and community supporters real-time insights into the performance of their campaigns.
The partnership will enable MTD to measure the impact of advertising on its fleet of 118 buses and 34 digital kiosks with precision, which was previously unavailable. With access to robust impression data and detailed audience insights, MTD will enhance its ability to demonstrate the effectiveness of transit advertising while providing unparalleled value to its advertisers.
“Partnering with Champaign-Urbana MTD marks a major milestone in Transit Authorities,” said Michael Steinberg, CRO of StreetMetrics. “By utilizing StreetMetrics’ platform, MTD can offer advertisers real-time insights into their campaign performance and deliver the level of transparency and accountability that today’s advertisers expect. We’re excited to work with MTD to set a new standard for transit advertising in the U.S.”
For MTD, the partnership addresses a longstanding challenge in transit media: accurately measuring audience reach beyond ridership. Historically, MTD relied on ridership data, which only accounts for passengers. With StreetMetrics, MTD can quantify exposure to advertising assets across the broader community, delivering data that empowers advertisers to optimize their campaigns and achieve better results.
“StreetMetrics’ platform enables us to provide advertisers with advanced data that brings transit media on par with other formats like social media and billboards,” said Karl Gnadt, Managing Director/CEO of Champaign-Urbana MTD. “This ensures our advertising solutions are competitively priced and deliver measurable value, while also allowing us to better support organizations aiming to engage and inform our community.”
Beyond helping advertisers optimize campaigns, this partnership enhances MTD’s ability to amplify important messages from community partners. With access to real-time measurement and impression data, these partners can fine-tune their outreach strategies to connect with more residents and make a greater impact.
This partnership represents a pivotal moment in the OOH industry, as Champaign-Urbana MTD becomes the first Transit Authority in the U.S. to deploy StreetMetrics’ advanced analytics platform. By prioritizing measurement and accountability, MTD is setting a new benchmark for transit advertising in Illinois and the broader transit industry.
About Champaign-Urbana MTD
The Champaign-Urbana Mass Transit District (MTD) provides affordable public transportation to the cities of Champaign, Urbana, and Savoy as well as the University of Illinois campus. Committed to public service, MTD delivers thousands of customers, students, employees, and patients to their destinations though 25 fixed-routes and on-demand paratransit services. With 118 low and zero emission buses serving over 2,000 bus stops, MTD provides reliable and sustainable mobility options for everyone. MTD was recognized as the “Most Innovative Transit Agency” by the Federal Transit Administration (FTA) for their creative implementation of a climate action strategy, which includes producing hydrogen fuel using solar power for their zero-emission hydrogen fuel cell electric buses. Whether it’s getting passengers across town to work, doing their part to change mobility in the region, or strengthening connections within the community, MTD is helping residents in our District, and the transit industry, thrive. Learn more at mtd.org.
About StreetMetrics
StreetMetrics is the leading provider of real-time measurement and attribution solutions for the Out-of-Home (OOH) advertising industry. The StreetMetrics platform empowers media operators, advertising agencies, and brand marketers to maximize campaign effectiveness, drive ROI, optimize campaign planning, and make data-driven decisions with confidence. With comprehensive analytics and advanced attribution capabilities, StreetMetrics is the trusted partner for success in the OOH advertising industry. For more information, visit www.streetmetrics.com, follow us on LinkedIn, or subscribe to our quarterly newsletter.
