Programmatic Archives -

Information about programmatic advertising, what it is, where it’s going, and how to implement programmatic strategies into OOH.

Place Exchange Expands International Footprint with Premium Out-of-Home Inventory Across Europe, Latin America, Asia, the Middle East, and Africa

March 11, 2025

Buyers can now seamlessly access premium programmatic DOOH inventory across major global markets directly via... Read More

February 25, 2025

The programmatic campaign resulted in a 17% increase of traffic to Mazda dealerships in Mexico... Read More

December 13, 2024

1. How can advertisers leverage programmatic advertising to complement their out-of-home campaigns? What are some... Read More

June 12, 2024

DOmedia has announced the addition of a fully-transparent programmatic Demand-Side Platform (DSP) to their suite... Read More

May 1, 2024

Funding round marks a pivotal moment for Screenverse as it aims to accelerate DOOH advertising’s... Read More

April 23, 2024

23 April 2024, London / Beijing – Today, VIOOH, the leading premium global digital out of home... Read More

October 24, 2023

Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), is now... Read More

October 19, 2023

In the fast-paced area of omnichannel marketing, precision and data-driven strategies are key to success. APPcelerate,... Read More

October 18, 2023

NEW YORK–(BUSINESS WIRE)–Adomni, the leading global platform to plan and buy programmatic digital out-of-home advertising,... Read More

October 18, 2023

SAN ANTONIO, Oct. 18, 2023 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the “Company”) today announced... Read More