Programmatic Archives - Page 4 of 6 -

Information about programmatic advertising, what it is, where it’s going, and how to implement programmatic strategies into OOH.

How OOH buying & selling has evolved over time

September 9, 2021

Buying and selling out of home has undoubtedly changed throughout the last century. The media... Read More

April 13, 2021

Pikasso and Broadsign announced that they’ve teamed to bring Pikasso’s network of digital-out-of-home (DOOH) displays to the Broadsign... Read More

August 31, 2020

Shopper Media is leading the way in retail Out-Of-Home and is positioned to support advertisers to be more... Read More

June 23, 2020

AdQuick.com, the Out-of-Home (OOH) AdTech company, today announced its new programmatic demand-side platform (DSP) for Digital OOH... Read More

March 12, 2020

The era of digital transformation is well underway, and we are seeing many businesses seeking... Read More

March 11, 2020

First Billboard in Times Square to Offer Programmatic Advertising Watchfire Signs, a leading manufacturer of... Read More

January 8, 2020

Gulab Patil Founder and CEO of Lemma technologies, pioneers in Programmatic DOOH in India, sheds... Read More

December 4, 2019

In an Australian first, ad-tech start-up, CAASie, has launched an online demand-side-platform (DSP) dedicated to... Read More

December 3, 2019

Generally, there are two types of programmatic out of home buying. Auction based and non-auction... Read More

November 25, 2019

If you are considering adding your billboard or digital display inventory to a programmatic ad... Read More