Programmatic Archives - Page 4 of 5 -

Information about programmatic advertising, what it is, where it’s going, and how to implement programmatic strategies into OOH.

Watchfire Signs Selected for Times Square Billboard

March 11, 2020

First Billboard in Times Square to Offer Programmatic Advertising Watchfire Signs, a leading manufacturer of... Read More

January 8, 2020

Gulab Patil Founder and CEO of Lemma technologies, pioneers in Programmatic DOOH in India, sheds... Read More

December 4, 2019

In an Australian first, ad-tech start-up, CAASie, has launched an online demand-side-platform (DSP) dedicated to... Read More

December 3, 2019

Generally, there are two types of programmatic out of home buying. Auction based and non-auction... Read More

November 25, 2019

If you are considering adding your billboard or digital display inventory to a programmatic ad... Read More

November 12, 2019

When considering adding their inventory to a programmatic ad marketplace (demand-side platform), out of home... Read More

October 24, 2019

Will there always be a place in out of home for traditional media? Vinyl wraps,... Read More

October 23, 2019

Broadsign, the digital out-of-home (DOOH) marketing platform, and AdQuick.com, the out of home (OOH) advertising software... Read More

October 3, 2019

Digital out-of-home (DOOH) media buyers may now have a way to track campaign success for... Read More

September 11, 2019

Adomni’s Audience IQ was released just months ago. It offers advertisers the ability to choose... Read More