The Right Call-To-Action Can Make or Break Your Billboard
Ever seen a billboard and thought, Cool ad… but now what? That’s where a strong Call-To-Action (CTA) comes in. A great CTA tells people exactly what to do next—whether it’s visiting a website, making a call, or swinging by a store. But some CTAs work better than others, and a weak one can leave your ad collecting dust.
Let’s talk about the ones that actually get results—and the ones that might backfire.
What are some Popular Billboard CTAs?
For billboards, a call-to-action is often not necessary. If your ad is meant for branding purposes, no CTA is necessary. Even if not, people will often Google the advertiser to find them online.
Visit Our Website – Simple, but only if the URL is short and easy to remember.
Call Now – Perfect for businesses where people need help ASAP (think plumbers, tow trucks, or dentists).
Text for a Discount – Engaging and trackable, but the offer needs to be worth it.
Scan the QR Code – Great for digital audiences, but only if the code is big enough to scan at a glance. Usually not recommended.
Limited-Time Offer – Creates urgency, but it has to be a deal people care about.
Mention This Ad for a Deal – Sounds great in theory, but let’s dig into why it can backfire.
The Problem with “Mention This Ad” CTAs
You’ve seen it: “Mention this ad for 10% off.” But here’s the thing—10% off isn’t always exciting enough to make people pull over. And if someone does stop in and mentions the ad, only to find out the deal isn’t great, it can actually leave a bad taste in their mouth.
If you’re going to use this CTA, make it count. Instead of a tiny discount, go big:
“Mention this ad & get a FREE appetizer!”
“Show this billboard & get 50% off your first visit.”
“Say ‘I saw the billboard’ and get a free dessert with your meal.”
People love free and big savings—use that to your advantage!
Other CTAs to Keep in Mind
“Download Our App” – If your business has an app, make it easy for people to get it.
“Follow Us on [Social Media]” – Works best with a reason to follow, like exclusive deals.
“Find Us on Google Maps” – Great for restaurants and stores that rely on foot traffic.
“Stop In Today” – Simple, clear, and effective.
“Open 24/7 – Come Anytime” – Perfect for convenience stores, gas stations, and late-night eats.
“Try It Free” – A no-risk way to get people to take action.
“Experience It for Yourself” – Works for car dealerships, entertainment venues, and unique stores.
“Limited Spots Available – Act Fast!” – Creates a sense of urgency.
“Be One of the First” – Appeals to early adopters who love trying new things.
Final Thoughts
A great billboard doesn’t just look good—it drives action. If your CTA is too weak, people will keep driving. If it’s strong, exciting, and easy to follow, you’ll turn eyeballs into customers.
So before you finalize your next billboard, ask yourself: Is this CTA something I’d actually act on? If not, it might be time for an upgrade.
