Top 20 Businesses That Use Billboards

2018 VERSION. SEE THE 2021 VERSION HERE.

We recently did a recap of all of our existing and former clients over the years and came up with a list of the top 20 businesses that use billboards. Here’s why this list can be so useful… SALES! If you are targeting business in a new location or locally, by targeting the most popular business that use out of home based on the below list, you already have a huge advantage.

Here Are The Top 20 Businesses That Use OOH (Billboards):

1. Restaurants
When people are on the road hungry they usually look for the closest place to eat. Billboards are great to direct hungry patrons or even display day parted specials.

2. Medical
Hospitals always have something new going on. Welcoming new Doctors, showcasing new medical tech, and displaying live ER wait times are just a few.

3. Automotive
Auto sales ads are everywhere. Major brands advertise on tv, radio, and billboards consistently. Even smaller/local dealers use billboard ads from time to time.

4. Attorney
OOH attorney advertising has grown very rapidly over the last 5 years. Since it’s such a competitive field, lawyers are doing all they can to keep their name out there.

5. Churches
Another fast-growing OOH advertiser, churches are now using digital to promote their many events, church times, and community service announcements.

6. Banks
This one may rank higher on the list in some areas. Banks are very competitive advertisers and utilize digital billboards to promote employees, share community events and even display their products and services.

7. Insurance
Many large insurance companies offer co-op dollars to their smaller branches, however, some agencies go out on their own just to help get the word out.

8. Dental
Some of our past dental clients have advertised “Smile of the Week” ads. Featuring their happy patients (mostly kids).

9. Boutiques
Women’s clothing is always being advertised. There’s a new outfit for every season. Most clothing retailers, large and small, advertise year-round.

10. Food Industry
We have had the chance to advertise for several small to medium size local grocery stores. They used to post specials in the newspaper, but now they are seeing the advantage of billboards and digital media to get those sales and specials out in front of their audience.

11. Schools

12. Heating & Cooling

13. Salons

14. Home Goods

15. Furniture

16. Jewelry

17. Chiropractor

18. Radio

19. Gyms

20. Plumbing/Other Home Services