Using ChatGPT for Available Ad Billboard Ideas with Examples
Let’s explore some unique ways we can use ChatGPT to help us come up with clever ad ideas for our available billboards. These prompts and responses are directly from the program without edits.
Note: Out of the 10 ideas it gave us, only 2-3 are good enough to use. See the designs we created from the ideas below. This article is not pro-Ai or anti-Ai, it’s simply an informative piece.
Prompt Entered Into ChatGPT:
What are some clever, creative billboard design examples that a billboard company can post on their billboards to get businesses interested in using their billboards?
Response from ChatGPT:
1. Interactive Billboard with QR Codes
- Design Concept: A billboard with a bold, simple message like “Unlock Your Business Potential Here!” accompanied by a QR code that, when scanned, leads to a mock-up of how their ad could look on that very billboard.
- Why It Works: This makes the ad interactive and immediately relevant to the viewer, showing them exactly how their business could be advertised.
- NOTE: SEE OUR ARTICLE ABOUT USING QR CODES ON BILLBOARDS HERE (PROS/CONS)
2. Before & After Billboards
- Design Concept: Split the billboard in two: one half showing a dull, black-and-white image of a deserted storefront labeled “Before Advertising,” and the other half a vibrant, colorful image of the same storefront bustling with customers labeled “After Advertising.”
- Why It Works: The contrast between the two images visually drives home the impact effective advertising can have.
3. Billboard with Dynamic Change
- Design Concept: Use a rotating or flipping billboard to display a message like “If You’re Reading This, Imagine Your Business Here.” After a few seconds, it flips to “See How Easily You Got Noticed?”
- Why It Works: The dynamic change catches attention and illustrates how quickly a billboard can grab someone’s focus.
4. Real-Time Data Billboard
- Design Concept: A digital billboard that updates in real-time to show how many cars have passed by in the last hour, day, or week. The text could say, “This Many Eyes Could Be on Your Business Right Now.”
- Why It Works: Providing real-time statistics adds a sense of urgency and highlights the massive reach billboards have.
5. The Minimalist Approach
- Design Concept: A billboard with nothing but a single word in large, bold letters: “IMAGINE.” Then, below it in smaller text: “Now Imagine Your Brand Here.”
- Why It Works: The simplicity of the design makes it stand out, forcing the viewer to focus on the message and consider the possibilities.
6. Billboard as an Optical Illusion
- Design Concept: Create a 3D optical illusion on the billboard, like a business logo that seems to pop out of the frame. The text could say, “Stand Out Like Never Before.”
- Why It Works: Optical illusions are inherently attention-grabbing and demonstrate the creativity and impact that a well-designed billboard can have.
7. Billboard with Physical Extensions
- Design Concept: Use elements that extend beyond the billboard’s edges, such as a ladder or tree branch, to make the image more immersive. For example, an image of a cup of coffee with steam rising up beyond the billboard could be used with the message, “Imagine Your Brand Reaching New Heights.”
- Why It Works: The physical extension creates a memorable visual that breaks the traditional boundaries of billboard advertising.
8. Humor and Puns
- Design Concept: Use witty and humorous text, like “Don’t Let Your Ad Go Unseen—Like This One Isn’t!” or “If Only Your Business Had This Much Visibility.”
- Why It Works: Humor is a great way to engage viewers and make the billboard memorable, encouraging businesses to think about using humor in their ads.
9. Billboard as a Mirror
- Design Concept: A billboard made to look like a giant mirror with the text “Reflect on This: Your Ad Here Could Reach Thousands.”
- Why It Works: The mirror effect is unique and catches the eye, while the message makes the viewer visualize their business being in that spot.
10. Environmental Billboards
- Design Concept: Billboards that blend with the surrounding environment, like one made to look like a window with a view of the nearby landscape, along with the message “Frame Your Business for Success.”
- Why It Works: Integrating the ad with the environment makes it feel less intrusive and more appealing, showing businesses that billboards can be aesthetically pleasing as well as effective.
